Oasis Date Launches as North America's Largest Date Grower and Processor

Oasis Date Turns into the World’s First and Solely Regenerative Natural Licensed® Date Farm

YUMA, Ariz. — Oasis Date launches as we speak, with vital scale and vertical integration by means of its 5,000+ farmed acres of natural Medjool dates and a 500k sq. foot processing footprint. Oasis Date can also be the bulk provider to North America’s main date model, Pure Delights®, which enjoys class management in gross sales and distribution. Whereas the Oasis Date identify could also be new, the farming and processing companies on which it was constructed have operated for years.

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Oasis Date CEO, Adam Cooper, was employed from The Fantastic Firm, the place he spent 8+ years main advertising and marketing for Fantastic’s multi-billion-dollar portfolio of iconic manufacturers. He had the nice fortune of studying instantly from Lynda & Stewart Resnick’s visionary management on learn how to construct profitable produce manufacturers and companies. Earlier than The Fantastic Firm, Cooper was a administration guide at McKinsey & Co. serving purchasers in meals, shopper packaged items and retail.

“After spending the previous 12 months constructing Oasis Date, I imagine dates are a tremendously underserved class, ripe for disruption and development,” mentioned Cooper. “Medjool dates, specifically, are a rarity – a candy but wholesome snack, which holds super enchantment for as we speak’s shopper who’s centered on vitamin and wellness with out compromise. I’ve had quite a lot of expertise turning an underappreciated snack class into one having a robust presence at retail and my focus is now solidly mounted on dates.”

A significant tenet for Oasis Date is a dedication to farming practices that nurture the setting and assist its individuals. As an essential proof of that intent, Oasis Date is proud to develop into the world’s first and solely Regenerative Natural Licensed® date farm. The Regenerative Natural Certification®, established in 2018, is commonly acknowledged as the very best customary for sustainability in agriculture.

Oasis Date believes the Medjool date selection has huge potential for exponential development. Wellness and culinary consultants are coming to know what Medjool aficionados have lengthy identified. Medjool dates aren’t solely scrumptious, however they’re loaded with fiber, potassium, and antioxidants, whereas offering a pure candy increase of vitality with out the crash. Medjools are additionally a culinary secret weapon as their pure sweetness enhances any dish, candy or savory, so it’s no shock that Medjool dates are rapidly changing into an in-demand wholesome candy deal with for shoppers and are trending at retail. And as an innovation and analysis chief, Oasis Date is partnering with main educational, well being, and business researchers on the science of date-growing and shopper tendencies.

Oasis Date grows, processes and packs 1 billion prized natural Medjool dates yearly in Southern California and Southwest Arizona. But this new enterprise really has a storied historical past. A number of the very first Medjool date palm timber in North America had been planted within the firm’s ‘Oasis Date Gardens’ farm within the Coachella Valley over a century in the past.

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CEO Adam Cooper is joined by management with unbelievable sector bench power together with:

Keith Mitchell, Chief Monetary Officer, brings 30 years of monetary experience in meals and agriculture to Oasis Date, having served as CFO at Solar World Worldwide and Dole Meals Firm.
Ignacio Portilla, Chief Operations Officer, Farming has 20+ years in senior administration roles at farming operations in North America and Latin American, and his experience in sustainable farming is central to Oasis Date’s mission.
Ted Johnson, Chief Operations Officer, Processing has 40 years of agriculture expertise, together with main North America’s prime Medjool date farming operation.

Oasis Date

Oasis Date is North America’s largest date grower and processor, and majority provider to North America’s main date model Pure Delights®, with operations in Southwest Arizona and Southern California. The corporate seeks to extend grower return and effectivity by means of its vertical integration mannequin; and to do all of it whereas centered on environmental sustainability and farmworker equity. Oasis Date is proud to be the world’s first and solely Regenerative Natural Licensed® date farm. www.oasisdate.com.

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