London speciality roaster Pact Espresso is bringing the primary merchandise of brewing package to Waitrose espresso aisles.
This drip filter, the V60, is made by Pact Espresso in collaboration with Japanese producer Hario. It’s accessible in 242 shops from seventeenth November on the promotional worth of £8.80 and will likely be priced at £11 from 2nd January.
Pact’s V60 is created from heat-proof plastic and comes with a measuring scoop and 40 paper filters.
Pact’s Director of Progress, Sophie Sheach, stated: “The V60 is synonymous with Pact Espresso. It’s simple to make use of, takes only a minute greater than prompt espresso, and will get the perfect flavours from top-quality espresso.
“For that reason, it’s a incredible method for patrons to take their first steps into speciality espresso and spot the large leap up in high quality. By extension, we’ve seen a big quantity of our subscribers gifting it to family members.
“We’re delighted to introduce this to Waitrose prospects in order that they uncover how simple it’s to carry an entire new high quality of espresso to their properties.”
Polly Astbury, Waitrose espresso purchaser, stated: “The V60 makes unbeatable filter espresso and is frequently used on the world’s prime espresso competitions and cafés. Its reasonably priced worth and ease make it the proper piece of package for creating nice espresso at house every single day.”
The launch comes after Pact Espresso launched in Waitrose in 2023 and Entire Meals and Ocado in 2024. It most not too long ago purchased its lower-priced line, Home Espresso, to grocery cabinets in June 2024.
