This summer season, household run artisan gin model Penrhos Spirits known as Herefordshire fruit farmers and nationwide customers collectively to assist them save the raspberries and sort out meals waste. Founders Charlie Turner and Dickie Williams, each hailing from a farming background, seen the quantity of completely imperfect fruit that will go to waste, unable to be bought to supermarkets. As such, Penrhos’ award-winning Wonky Raspberry Gin was born: a small-batch of the very best high quality, manufactured from wonky raspberries, grain spirit and pure water, all packaged in an 100% recycled aluminium bottle.
After this summer season, Penrhos Spirits has now saved 52,000 of raspberries, with the assistance from a number of farms throughout Herefordshire and nationwide customers procuring the Wonky Raspberry Gin at Sainsburys. Knowledge from LEAF has proven that as much as 20% of raspberries* go to waste yearly, and with Penrhos Spirits calling for help from native fruit farmers and nationwide customers, the raspberries they’ve rescued have revamped 4000 bottles of Wonky Raspberry Gin, and saved 1680 punnets from going to waste.
Penrhos Spirits has lengthy been devoted to creating not solely a scrumptious product, however a sustainable one too. Final yr they started a partnership with Oddbox, by which they created their ‘deliciously odd’ restricted version Cucumber and Apple Gin, made with wonky waste merchandise rescued by Oddbox. Now rising their efforts to cut back meals wastage much more, Penrhos Spirits continues to pave the best way within the manufacturing of environmentally pleasant spirits.
However, simply because the summer season is over, doesn’t imply their efforts for sustainability are slowing down. For subsequent yr, Penrhos Spirits is aiming to avoid wasting much more raspberries, and so they proceed to pave the trail for all alcohol manufacturers, large and small, to rehome their spirits in additional sustainable packaging, with Penrhos’ 100% recycled aluminum bottles enhancing their carbon footprint by 91%.
*Knowledge taken from 2021 Leaf Survey carried out throughout three farms throughout 2020 harvest