With main retailer growth already underneath method, due to an award-winning product, backed by viral advertising and marketing campaigns, Milliways is popping the tide on an astounding truth: no less than 85% of individuals don’t know that almost all gum is produced from chewy plastic. In truth, typical gum can include as much as one straw’s price of plastic in each bit.
Milliways’ merchandise might be out there in over 400 Sprouts Farmers Market shops throughout the US, alongside 60 of WH Smith’s US journey shops, constructing on their already-strong retailer partnership within the UK. The US launch consists of Milliways’ full vary of flavours: Peppermint, Spearmint, Mighty Mint, Bubblemint and Watermelon.
The transfer underscores Milliways’ ambition to carve out a big place within the American chewing gum market whereas staying true to its sustainable ethos. The corporate is on a mission to switch the billions of items of plastic-based gum chewed annually, with naturally-derived Milliways.
“We’re thrilled to launch Milliways within the US, marking an thrilling new chapter in our international mission,” says Milliways founder, Tom Raviv. “The plastic components hidden in most typical gum is a urgent international situation – it’s chewed, damaged down into tiny items and ingested, and what’s left is discarded again into our surroundings as single-use plastic. Milliways has made important progress to alter this within the UK, and now we’re bringing that momentum to the US.”
“America thrives on innovation and disruption at scale, particularly within the meals trade. Milliways is completely positioned to supply a high-quality, plastic-free different in a market that’s prepared for change. We’re right here to revolutionise chewing gum – making it simple, sustainable, and accessible for everybody daily.”
The rollout positions Milliways not solely as a significant challenger within the US gum market however as a world contender in an trade that has lengthy been stagnant and dominated by a number of confectionery giants.
Since launching simply over three years in the past, Milliways has change into the UK’s fastest-growing gum model and third greatest gum firm, with distribution in over 6,500 shops, together with Tesco, Sainsbury’s, Complete Meals, Pret A Manger, Costa, Ocado and WH Smith.
