McDonald’s Japan continues to be a dependable supply for tasty burgers and heartwarming anime artwork.
On Wednesday, this 12 months’s batch of tsukimi/moon-viewing burgers went on sale at McDonald’s Japan. That in itself is trigger for celebration, because the fried egg-topped hamburgers are a few of the tastiest seasonal sandwiches round, however even for many who haven’t been capable of make a tsukimi burger run but there’s nonetheless one thing to be blissful about, as McDonald’s is offering some emotional nourishment too by way of the most recent entry in its rising library of heartwarming anime/manga artwork movies.
最後まで見てください。#永遠につづく月見
※タップしてご覧ください pic.twitter.com/uoIdWvQ4jX
— マクドナルド (@McDonaldsJapan) September 3, 2024
The video opens with a few schoolkids sitting in a park pavilion beneath an autumn evening sky, with a close-by telescope suggesting they’ve been peering up on the stars and moon. They’re taking a break, although, to dig into some tsukimi burgers.
Set to J-pop vocalist Ayaka’s “Mikazuki” (“Crescent Moon”), the scene is stuffed with the comfy, comforting vibes that McDonald’s Japan’s anime movies have develop into identified for, however there’s a particular twist this time round. “Please watch till the tip,” says McDonald’s in its tweet, and shortly a pair of fingers come into body, zooming within the picture all the way in which into one of many tiny home windows in one of many background buildings…
…the place there’s a younger girl taking a fast tsukimi break from her examine session, wanting up on the moon whereas snacking on one among McDonald’s new Kinako Mochi and Anko Tsukimi Pies.
Fairly prepare dinner trick, proper? However it’s not over but. Zooming in on the smartphone she’s set down on her desk reveals…
…a household of 4, sitting shoulder-to-shoulder whereas taking within the view of the moon from a McDonald’s department. Even this isn’t the video’s final shock, as there’s extra to see after we take a better have a look at the hill on the far facet of the restaurant, adopted by one more zoom-in that reveals Princess Kaguya, the lunar-linked folklore determine who’s starring in her personal McDonald’s advert nowadays, earlier than we get to the video’s last shock that takes us proper again to the place we began.
Along with McDonald’s food and drinks, you’ll additionally discover fairly a couple of rabbits within the video, referencing Japanese folktales about rabbits dwelling on the moon and making mochi rice desserts there.
▼ The video’s stunning art work was created by illustrator Fumi Futamori (@fumi_futamori on Twitter)
Like most of McDonald’s Japan’s earlier anime movies, there’s a reasonably clear understanding that some quick meals burgers and sweets aren’t, in and of themselves, something of profound significance. On the identical time, it’s a poignant reminder that taking a second to hit pause on the busy trendy way of life and do one thing so simple as lookup on the moon, both to share a second with somebody vital to you or simply to acknowledge that you just’ve been working arduous and need to deal with your self to a little bit break, has its personal particular, and significant, magnificence.
Supply, photographs: Twitter/@McDonaldsJapan
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