Jeju Governor Oh Younger-hun (left) and Pledis CEO Lee Da-hye pose for a photograph on the Hybe headquarters in Yongsan, Seoul, Friday. (Jeju Particular Self-Governing Province)
Pledis Leisure and Jeju Particular Self-Governing Province on Friday introduced a partnership to supply Okay-pop content material that includes the island’s distinctive options.
Pledis, a subsidiary of leisure big Hybe, and Jeju Island held a signing ceremony for the memorandum of understanding at Hybe’s Yongsan headquarters to advertise Okay-pop content material associated to Jeju.
Pledis CEO Lee Da-hye, Jeju Gov. Oh Younger-hun, and different representatives from either side attended the ceremony.
Pledis Leisure manages a various roster of artists, together with Seventeen, Hwang Min-hyun, fromis_9, and TWS.
Pledis and Jeju Island plan to collaborate on revitalizing Jeju’s tourism business and creating Okay-pop content material that highlights Jeju’s attraction, whereas additionally enhancing the model worth of each Jeju and Pledis. Via this partnership, they goal to advertise Jeju Island by way of Okay-pop performances and content material, with plans to additional develop the Okay-pop business on the island.
Pledis said that they hope this collaboration will carry a “win-win” impact by introducing Okay-pop content material to vacationers visiting Jeju and showcasing the island’s various sights and tradition to Okay-pop followers.
Jeju Gov. Oh Younger-hun added, “This settlement not solely supplies an environment friendly answer for attracting home and worldwide vacationers, but it surely additionally marks a brand new milestone in Jeju’s cultural tourism. We are going to intently cooperate with Pledis to raise each Jeju’s and Pledis’ model worth.”
