The “Metal by POSCO” trademark is printed on a product made with the corporate’s metal supplies. Courtesy of POSCO
By Park Jae-hyuk
The checklist of 15 firms which are permitted to make use of the “Metal by POSCO” trademark was posted on the steelmaker’s web site on Monday to assist customers keep away from the acquisition of merchandise made with low-quality metal supplies.
Since 2019, POSCO has allowed makers of kitchen home equipment, fireplace extinguishers and water pipes to make use of the trademark in the event that they make their merchandise with its metal supplies, with out utilizing these from different steelmakers.
Any firm that sources its total metal materials provide from POSCO can signal a brand-sharing settlement with the steelmaker.
POSCO mentioned {that a} brand-sharing settlement goals to make sure clear disclosure of the origin of supplies intently associated to client well being and hygiene.
At this second, Boram Metal, CNT Korea, Korea Clad Tech, Daidong Hearth Safety, Chung Sung, Oil Metallic and EF Korea are among the many 15 firms with energetic brand-sharing agreements with POSCO.
POSCO expects the brand-sharing agreements to encourage gross sales of made-in-Korea merchandise, enabling small- and medium-sized enterprises to boost their competitiveness.
Moreover, the agreements have been seen as a solution to stop Chinese language, Indonesian and Vietnamese metal supplies from being bought as POSCO’s merchandise within the home market and damaging end-users.
