This week Poundland revealed a significant change in all its shops and on-line as its hundreds of thousands of shoppers acquired entry to its first-ever Rewards app that permits them to avoid wasting extra, earn extra and play extra.
The app provides prospects a minimum of 100 Perks provides within the app at anyone time.
As well as, prospects can now earn ‘perks factors’ once they spend in several components of the shop – and to rejoice launch, Poundland is ‘powering-up’ perks factors throughout the whole lot within the store, giving prospects 100 factors for each pound they spend till Christmas.
As soon as prospects have 5,000 factors, they’ll flip them into digital reward vouchers to spend in retailer or on-line, or to avoid wasting for a much bigger buy.
Factors and prizes will also be received through the app’s ‘Spin to Winsday’ recreation which takes place on Wednesdays, from October 23.
And because of a partnership with Unilever, included within the 100-plus provides are six unique Prime Perk offers over the primary six weeks on Domestos (750m), Lynx Physique Spray (200ml), Pot Noodle (90kg), Dove APA (200ml), TRESemmé (900 ml) and Lynx 225ml SG.
The rewards come on prime of Poundland’s current worth, making this stuff exhausting to beat within the UK on value.
Poundland Perks can be hitting the street this week on a nationwide tour that may see its caravan café, supported by Nescafe, pitch up in main cities and cities to encourage prospects to obtain the app and save, earn and play.
Right now the Poundland Perks Café is at Wolverhampton’s Wulfrun Centre earlier than transferring to the Kingfisher Centre in Nuneaton on Saturday and Glamorgan Vale in Llantrisant on Sunday.
Subsequent week the Perks caravan will probably be in Cardiff, Bristol and Tub.
Poundland’s Director of Digital, Tom Hill, mentioned: “It’s been a really sturdy begin for our new rewards app, as we give prospects the chance to avoid wasting, earn and play by way of their smartphone, making purchasing with us much more enjoyable, and much more wonderful worth – whether or not in retailer or on-line.
To convey the performance and enhanced worth to UK buyers, Poundland is investing round £20m within the roll-out of state-of-the-art tills and quicker and less complicated self-checkouts.
The brand new tills allow prospects to make use of the app on their telephone when buying their favorite objects with provides and digital vouchers that assist prospects save much more.
Right now it may be used at each manned checkout and by December 1, each self-service until will even be absolutely appropriate with the Poundland perks app.
The multi-million-pound funding additionally permits prospects to make use of their Perks membership seamlessly on poundland.co.uk – so prospects can save more cash and earn Perks factors anyplace, and anytime they store with Poundland.
