Pricer, the main in-store automation and communication options supplier, has introduced a collaboration with Google Cloud to speed up retailers’ pricing automation and shelf-edge digitalisation. The collaboration, which sees Pricer’s Plaza platform enabled by Google Cloud, will ship higher velocity, scalability and safety to energy in-store efficiencies and drive enhanced buyer expertise.
Pricer Plaza provides retailers scalable end-to-end administration to run digital in-store programs on a single, unified platform by way of its subtle Software program as a Service (SaaS), cloud-based system. Its safe, managed service eliminates guide updates, providing centralised management and automation throughout all the retailer property and throughout locales.
Partnering with Google Cloud, which permits retailers to construct with Generative AI (Gen AI), deploy apps quick and analyse knowledge in seconds, Pricer will now ship enhanced velocity and scale to in-store automation.
In addition to automated real-time pricing and knowledge updates, which sees Plaza ship 19 million value updates globally day by day, the mixed resolution leverages Google Cloud’s high-speed knowledge processing. This ensures product info and pricing are up to date quickly, dynamically and precisely, whether or not that’s estate-wide or throughout completely different areas and locales.
And, along with Pricer Plaza’s DataLoad capabilities, which supply no-code integration to implement a brand new retailer in lower than two hours, the unified retailer automation platform can now deploy large-format shops and hypermarkets (
Google Cloud’s industry-leading safety structure can also be including even higher safety of information integrity and superior risk detection and prevention to Pricer Plaza. This implies retailers’ retailer programs are shielded from vulnerabilities, with strong again up and knowledge loss restoration capabilities accessible to be deployed ought to they ever be wanted. Further safety layers additionally profit from Google Cloud’s in depth compliance help, which meets international privateness and safety necessities, together with GDPR, SOC and ISO requirements.
Peter Ward, UK Nation Supervisor at Pricer, commented: “Confronted with important rising value pressures – from wages to charges – driving in-store operational efficiencies and labour productiveness are more and more turning into the keystones for retailer execution that drive efficiency profitably. Automation sits on the intersection of delivering each of those key necessities, which is why we’ve sought to ship much more velocity, scale and simplicity with our integration of Plaza on to Google Cloud.”
Introduced forward of NRF’s Large Present, going down in New York between 12 – 14 January, Pricer shall be showcasing additional key options of its strategic partnership with Google Cloud at its Sales space #6629: https://www.pricer.com/nrf-2025.
