Dive Temporary:
- Qurate Retail Group on Monday introduced Rosalia Bucaro has joined HSN as chief merchandising officer, reporting on to HSN President Stacy Bowe, per a information launch. Bucaro succeeds Rob Robillard, who left the corporate earlier this 12 months.
- Bucaro joins HSN from Rue Gilt Groupe, the place she most not too long ago served as govt vice chairman of merchandising. Along with her practically 12 years at Rue Gilt Groupe, Bucaro spent over 13 years at Bloomingdale’s in varied positions, in line with her LinkedIn profile.
- In her new position, Bucaro will assist to revitalize product assortment and dealer superstar partnerships, amongst different issues, per the discharge.
Dive Perception:
Bucaro joins HSN as mother or father firm Qurate Retail faces monetary challenges.
In its most up-to-date quarter, Qurate Retail — which incorporates HSN, QVC, Ballard Designs, Frontgate and extra — reported a 9% year-over-year decline in income for Q2, reaching $2.4 billion. Inside its QxH section, which incorporates HSN and QVC U.S., income fell 4% to $1.6 billion.
Qurate in June stated it faces delisting from the Nasdaq International Choose Market inventory trade, and that it has till Dec. 9 to regain compliance.
The corporate’s govt management change has additionally seen quite a lot of adjustments lately. CFO Invoice Wafford was given an expanded position as chief administrative officer, tasked with main the cost to assist the corporate’s turnaround and development.
Bowe grew to become president of HSN in February of this 12 months after serving as chief merchandising officer of QVC U.S. Mara Sirhal, who beforehand was chief service provider at Saks Off fifth, in July succeeded Bowe as chief merchandising officer for QVC U.S. Different govt adjustments at Qurate have included including Scott Barnhart as chief working officer and Linda Aiello as chief individuals officer.
In 2023, the Qurate bought off its Zulily e-commerce model — which later went out of enterprise and finally bought to Mattress Bathtub & Past’s mother or father firm — to proceed specializing in its core manufacturers of QVC and HSN. On the time, president and CEO David Rawlinson stated: “We’re within the midst of a turnaround at Qurate Retail. This divestiture will enable our administration workforce to raised concentrate on our core video commerce belongings, QVC and HSN, and the Cornerstone Manufacturers, whereas preserving liquidity to additional strengthen our stability sheet.”