Brit award-winning singer-songwriter and musical powerhouse Raye has teamed up with Nintendo to star in a brand new TV advert, alongside her real-life sisters. An avid gamer herself, the brand new advert options Raye taking part in Animal Crossing: New Horizons to unwind after a live performance, earlier than reuniting together with her sisters, Abby, Lauren, and Katelyn, for a enjoyable session of Mario Kart 8 Deluxe.
The marketing campaign emphasises the enjoyment of gaming, each individually and as a means for members of the family to attach and spend high quality time collectively. This collaboration highlights the rising presence of girls in gaming, a pattern strengthened by latest information displaying a big rise in feminine Nintendo Change gamers within the UK.
New information from GameTrack by Ipsos UK, ran on behalf of Video Video games EU, reveals a big shift within the UK gaming panorama. Nearly half (47%) of all Nintendo Change gamers within the UK are actually ladies. This progress highlights the rising attraction of gaming to a broader and extra various viewers.
Based on the findings, the variety of feminine Nintendo Change gamers within the UK has practically doubled over the previous 5 years, highlighting the rising presence of girls within the gaming group.
The info additionally sheds mild on the age vary of feminine Nintendo Change gamers:
-
- 16% 6-10 yrs
- 19% 11-14 yrs
- 26% 15-24 yrs
- 17% 25-34 yrs
- 15% 35-44 yrs
- 8% 45-64 yrs
The biggest section of this participant base falls inside the 15-24 age bracket, accounting for 26% of feminine gamers. 35% of feminine gamers are aged between 6-14 years outdated, showcasing the Nintendo Change’s reputation amongst women. Notably, 23% of feminine Nintendo Change gamers are over the age of 35.
This rising variety within the gaming group indicators a broader cultural shift, with ladies more and more embracing gaming as a type of leisure throughout all ages.
Reflecting on her position within the new Nintendo advert, Raye shared her pleasure: “I’m a fully devoted and passionate Nintendo fan, particularly relating to something Tremendous Mario. My Nintendo Change travels with me in every single place. You’ll all the time discover me outfitted with my dock for the telly and 4 controllers, simply in case anybody needs to play Mario Kart collectively! Nintendo is my escape after a hectic, tiring day, so engaged on this marketing campaign seems like an absolute dream come true.”
