Samsung Europe Chief Advertising Officer Benjamin Braun delivers a keynote speech at Samsung Electronics’ press convention for the IFA 2024 at Messe Berlin, Germany, Thursday (native time). Courtesy of Samsung Electronics
By Nam Hyun-woo
BERLIN — Samsung Electronics portrayed a future the place synthetic intelligence (AI) applied sciences improve and simplify on a regular basis life throughout a press convention on the IFA 2004, Thursday.
Samsung confused that AI will enhance every particular person’s high quality of life, rework their way of life and increase what they’ll accomplish. Moreover, the corporate launched new home equipment and units that may assist individuals obtain these targets.
“At Samsung, we belive that we wish to democratize AI,” Samsung Europe Chief Advertising Officer Benjamin Braun advised The Korea Instances. “Subsequently, we’re rolling out our latest AI at the moment, referred to as One UI 6.1.1, not solely to the individuals having the present model (of the Galaxy smartphones), but additionally to final 12 months’s mannequin and earlier than that. (That is) as a result of we would like as many individuals as doable to make use of AI to their profit.”
One UI is Samsung Electronics’ multi-platform consumer interface, and the most recent model, 6.1.1, brings new options. This improve will prolong AI capabilities from the most recent Galaxy Z Fold 6 and Z Flip 6 — equivalent to stay translation — to the Galaxy S24, Z Fold 5, and Z Flip 5.
“Since our presentation at IFA final 12 months, discussions round AI and its function in our lives have grown considerably,” Braun stated throughout his keynote speech.
“At Samsung, we’re proud to make AI extra accessible and comprehensible, displaying the way it can simplify life somewhat than complicate it. We consider AI ought to act like a number of pairs of serving to fingers, assembly the wants of its shoppers and the world past them. Our AI-enabled merchandise permit individuals extra time to deal with the issues they care about.”
Samsung expects there might be 200 million customers utilizing its AI-enabled units by the tip of this 12 months, however on the identical time, it acknowledges that there are boundaries between customers and AI applied sciences.
In line with Samsung’s personal survey, solely 15 % of shoppers stated that they had full understanding of how AI can be utilized of their every day lives, although 66 % stated they’re in search of methods to create extra time with AI. The ballot surveyed 11,000 adults from ten European nations between July 11 and 19.
Throughout the press convention, Chris Brauer, director of innovation on the Institute of Administration Research at Goldsmiths, College of London, highlighted a major discovering from a joint examine with Samsung Electronics. He stated there’s “a really robust relationship between frequent AI use and high quality of life indicators,” noting that “frequent cell AI customers are about 1.4 instances extra more likely to report a top quality of life in comparison with those that hardly ever use it.”
“In actual fact, throughout nearly each high quality of life indicator, from social relationships to bodily well being, frequent AI customers got here out forward,” Brauer stated. “In order the instruments develop into extra superior, persons are in search of extra methods to make use of AI.”
Underneath this perception, Samsung launched a lot of AI applied sciences that may energy its home equipment to offer a larger accessibility to customers. The corporate offered voice command applied sciences, which permits customers to open the doorways of its Bespoke AI fridges and washers and management different house home equipment with voice. Moreover, Samsung revealed an AI-powered outlining know-how for its TVs, to boost visibility for these with low imaginative and prescient by clearly outlining objects on the display.
Fashions current Samsung Electronics’ Galaxy E-book 5 Professional 360 laptop computer laptop on the firm’s sales space on the IFA 2024 at Messe Berlin, Germany, Thursday (native time). Courtesy of Samsung Electronics
Throughout the press convention, Samsung first unveiled its new laptops — the Galaxy E-book 5 Professional 360 and the 15-inch Galaxy E-book 4 Edge, with senior executives from Intel and Qualcomm introducing the brand new rollouts.
“Intel and Samsung Electronics have been companions for greater than 20 years, unlocking new PC experiences for our customers throughout the globe,” stated David Feng, vp of Consumer Computing Group at Intel. “Powered by Intel’s newest processor and Samsung’s Galaxy AI, the Galaxy E-book 5 Professional 360 will ship a breakthrough to a brand new degree of productiveness and connectivity.”
Additionally offered in the course of the press convention was Samsung Meals+, which is an AI-upgraded premium model of the corporate’s well being care service program, Samsung Meals.
Samsung Meals permits a extra superior and complete method to well being administration, through the use of private data equivalent to physique metrics, age and train habits. It gives options together with setting consumption targets, planning weekly meals, providing personalised recipes, monitoring dietary progress and analyzing tendencies within the consumption of the 5 important vitamins.
As a part of the corporate’s enlargement within the well being care enterprise, Samsung additionally launched its newest Galaxy Ring, which displays the consumer’s sleep sample, actions, heartbeat and different well being indicators across the clock, and the brand new Galaxy Watch Extremely, which permits extra correct and exact monitoring of physique alerts and exercise information.
For televisions, Samsung offered its Generative Wallpaper perform, during which AI can create TV wallpapers in upscale high quality, and AI-powered Bixby, which understands the consumer’s intentions to allow good search of content material.
