Because it opened its very first worldwide bodily location, this shop-in-shop inside Selfridges’ iconic lingerie division on Oxford Road is ready to redefine how clients expertise Savage X Fenty.
Since its inception, Savage X Fenty has been pushed by its industry-disrupting ethos of making modern, inclusive lingerie that seamlessly suits into each intimate second of shoppers’ lives. This partnership will allow clients to expertise IRL what has globally made Savage X Fenty so distinctive – an in depth assortment of kinds designed for all physique varieties at accessible worth factors with a daring embrace of individuality.
“We’re so excited to lastly announce our first worldwide retail house at none aside from the quintessential purchasing vacation spot: Selfridges. This provides us a possibility to be introduced nearer to our UK and worldwide buyers, and to attach with Selfridges’ distinctive and various buyer base. That is only the start of a really thrilling chapter for Savage X Fenty, and this partnership is the right start line for us to showcase the model’s dedication to delivering accessible, modern merchandise which are made for everyone,” mentioned Genevieve Kunst, SVP and GM Europe, Savage X Fenty.
The Savage X Fenty expertise at Selfridges, each instore and on-line, strives to supply an inclusive and accessible solution to store. The shop-in-shop will embrace the model’s newest product innovation and softest assortment but, Delicate N’ Savage, in addition to Savage X Fenty’s best-selling style and core collections, together with Savage Not Sorry, Mod Poppy, Romantic Corded Lace and Sheer X.
“We’re thrilled to welcome Rihanna’s Savage X Fenty lingerie line to Selfridges. Savage X Fenty’s inclusive designs embody our dedication to celebrating individuality and variety. This partnership permits us to supply our clients much more selections to specific themselves with confidence and magnificence. We’re excited to supply the gathering to our clients and group.” Bosse Myhr – Director of Menswear, Womenswear at Selfridges.
Savage X Fenty at Selfridges presents bra sizes starting from 32A-42D and underwear and lingerie sizes starting from XS-4X. Retail costs start at £15.00.
Savage X Fenty is now accessible in Selfridges iconic Oxford Road retailer and on-line at Selfridges.com.