As we speak, SEPHORA and Uncommon Magnificence by Selena Gomez announce the return of the Make A Uncommon Influence marketing campaign in recognition of World Psychological Well being Day, renewing SEPHORA’s dedication to donating 100%* of worldwide Uncommon Magnificence gross sales to the Uncommon Influence Fund on October 10. The purpose of World Psychological Well being Day, which takes place yearly on October 10, is to boost consciousness of psychological well being points all over the world and to mobilize efforts in help of psychological well being.
Constructing on the success of the inaugural partnership in 2023, this 12 months’s marketing campaign will as soon as once more see SEPHORA donate 100%* of Uncommon Magnificence product gross sales on October 10 to the Uncommon Influence Fund, together with SEPHORA gross sales in-store and on-line in 27 markets in addition to at SEPHORA at Kohl’s areas throughout the US.
Based in 2020 by Uncommon Magnificence’s founder and creator Selena Gomez, the Uncommon Influence Fund is on a mission to mobilize $100 million for organizations rising entry to youth psychological well being companies and training globally. As a part of this dedication, Uncommon Magnificence by Selena Gomez donates one p.c of gross sales on to the Uncommon Influence Fund and the Uncommon Influence Fund raises extra funds with help from philanthropic foundations, people, company companions like SEPHORA, and the Uncommon Magnificence group. The Uncommon Influence Fund presently helps 26 organizations throughout 5 continents, increasing entry to psychological well being companies and training for younger individuals.
“I’m extremely grateful to proceed our partnership with SEPHORA for World Psychological Well being Day,” stated Selena Gomez, founder and creator of Uncommon Magnificence and the Uncommon Influence Fund. “Once I launched the Uncommon Influence Fund my purpose was to develop entry to psychological well being companies and training for younger individuals – one thing I craved in my very own youth. The psychological well being disaster continues to impression younger individuals disproportionately and companions like SEPHORA are instrumental, not solely by believing on this mission, however by contributing essential funds to develop psychological well being assets for the younger individuals who want them.”
Scott Friedman, Chief Government Officer at Uncommon Magnificence, emphasised the enduring power of the partnership, including “SEPHORA has been a real accomplice since Uncommon Magnificence’s launch in 2020, championing Selena’s imaginative and prescient to redefine magnificence conversations and prioritize self-acceptance. For the second 12 months in a row, we’re excited to proceed our impactful fundraising efforts with SEPHORA to learn the Uncommon Influence Fund’s lifesaving work.”
“It’s with nice delight that we renew this distinctive partnership with Uncommon Magnificence and the Uncommon Influence Fund. At Sephora, we’re pushed by our function to champion a world of inspiration and inclusion the place everybody can have a good time their magnificence, and we’re proud to have constructed a group of dedicated manufacturers that share this imaginative and prescient and act upon their values. Uncommon Magnificence’s dedication to psychological well being is an ideal illustration of how magnificence could make a distinction, and we’re dedicated to make this initiative a hit throughout our markets”, stated Guillaume Motte, President and CEO of Sephora.
Leveraging SEPHORA’s international attain, donations* will likely be directed throughout 27 markets the place SEPHORA operates, together with Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, India, Indonesia, Italy, Mexico, New Zealand, Philippines, Poland, Portugal, Romania, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, the UK and the US.