Dive Transient:
- Sephora will open the ultimate location in a three-store growth in Australia this week following an announcement final month that the status magnificence retailer would develop its footprint within the area. The brand new location at Westfield North Lakes, Brisbane, opens Thursday. Two different shops — at Westfield Marion in Adelaide and Westfield Fountain Gate in Melbourne — opened in October.
- The growth comes as Sephora commemorates ten years available in the market, based on a press launch. The shops function over 100 manufacturers, together with Selena Gomez’s Uncommon Magnificence, Paula’s Alternative and Rihanna’s Fenty Magnificence.
- Sephora stated the shops, that are all geared up with magnificence and hair studios, boast a “thoughtfully curated and trend-forward magnificence assortment,” and mirror its ardour for experiential retail. The wonder and hair studios will probably be repeatedly up to date to mirror the most recent developments, the corporate stated within the launch.
Dive Perception:
Sephora continues to pursue international growth with its newest transfer. In September, Sephora additionally reopened its flagship in Singapore and redesigned a Melbourne, Australia, location.
“We’re excited to supply our clients an immersive magnificence expertise the place they will discover our intensive product vary and have interaction with the most recent magnificence tech and digital parts,” Sephora Australia and New Zealand Basic Supervisor Mark O’Keefe stated in an announcement. “Our Sephora shops characterize the proper mix of innovation and expertise, permitting our clients to immerse themselves on the planet’s finest magnificence model.”
Domestically, Sephora’s footprint continues to develop as nicely. Buying middle operator Tanger in June introduced it plans so as to add 5 new Sephora shops to its outlet portfolio in 2024. The shops will probably be situated in Charleston, South Carolina; Deer Park, New York; Nationwide Harbor, Maryland; Palm Seashore, Florida; and within the Phoenix space.
Sephora has greater than 3,000 shops and gives almost 500 manufacturers.
The retailer has additionally invested in efforts to deliver new manufacturers to its assortment. In September, the retailer opened functions for its 2025 incubator program. BIPOC magnificence model founders can apply to be part of the six-month curriculum, which incorporates mentorship, monetary help and the prospect to launch at Sephora.
