Launching in Spar shops on seventeenth October in Scotland and from thirty first October in England and Wales, this yr’s marketing campaign guarantees much more unbelievable promotional presents.
Along with unbeatable in-store offers, Spar will present recipe concepts, cocktail inspiration, and festive suggestions to assist make the vacation season additional particular—designed to drive customers into shops.
Ian Taylor, Spar UK retail and model improvement director, mentioned: “We’re delighted to deliver again the BIG Offers of Christmas for a second yr. The BIG offers marketing campaign is all about giving our customers nice presents within the run-up to Christmas and helps considered one of Spar’s key strategic pillars of delivering worth in your doorstep.
“Launching this footfall-driving advertising and marketing initiative is essential, particularly presently of yr. It helps our Spar retailers entice extra clients, boosting gross sales and making certain they continue to be aggressive throughout the busy vacation season. We now have labored with a few of the greatest market-leading manufacturers to make sure our retailers have partaking promotions and tailor-made presents that can deliver customers into Spar shops.”
Operating till 1st January 2025, the marketing campaign will function market-leading promotional presents on main manufacturers, making certain customers can get pleasure from festive treats at unbeatable costs.
Spar shops are inspired to interact with the marketing campaign’s social media content material. Because of fashionable demand, Santa Claus and his elves, Norty and Näice, will return, spreading festive cheer to Spar customers nationwide. This yr, there can be new animations and extra components within the POS kits to assist information customers by way of the offers.
The Christmas marketing campaign can be supported by a nationwide media plan that brings the offers to life, together with a £200,000 digital spend, in-store POS shows, digital display promotion, social media help, and TV promoting on STV in Scotland.
So as to add much more pleasure, Spar is providing two tickets to the 2026 nationwide Spar convention in Abu Dhabi for the shop with the very best in-store show or buyer engagement.
