Spar Worldwide is bringing a brand new vary of wines to retailers, leveraging its world sourcing community and a newly opened bonded warehouse primarily based within the Netherlands.
The Spar retail community has a protracted historical past of collaboration all through its greater than 90-year legacy. The Spar model has a powerful presence in nations recognized for producing among the world’s most famed wines, together with South Africa and Italy.
Utilizing its intensive worldwide community working in 48 nations, the Spar model offers market entry and a development platform for chosen merchandise sourced with the shopping for experience of Spar nation organisations. Right this moment, this world shopping for alliance delivers fastidiously chosen wines from prestigious vineyards to SPAR prospects in different nations.
“A just lately opened bonded warehouse within the Netherlands, managed by Spar Worldwide, will enhance entry to a rising wine choice. These wines are specifically sourced utilizing our worldwide shopping for community to help Spar nation organisations,” stated Michel Hartong, worldwide business supervisor at Spar Worldwide.
With entry to a spread of famend vineyards by way of its worldwide shopping for community, SPAR Worldwide is proud to work with Olive Brook, primarily based in South Africa’s Western Cape, to carry a number of nice wines to SPAR branded shops in different markets. Chosen wines embody a Sauvignon Blanc, which is finest loved chilled and pairs with all kinds of meals, in addition to widespread Cabernet Sauvignon and Merlot wines that complement many meals, additional enriching the choice out there for Spar consumers.
Italy is one other nation with an distinctive wine heritage, the place the Spar model has been working since 1959. In Italy, wine is deeply rooted within the culinary custom, with every area producing distinct varieties.
By way of DESPAR Italia, we’re delighted to supply prospects a Chianti sourced from a winery in Tuscany, certainly one of Europe’s most iconic sources of this really scrumptious wine.
These specifically chosen wines can be launched to prospects by way of in-store messaging and digital media promoting, highlighting their nation of origin and galvanizing prospects to take pleasure in nice wine with family and friends. SPAR nation organisations additionally obtain supporting supplies to construct consciousness amongst their shopping for and retail groups, along with shopper promoting, illustrating some great benefits of collaborative shopping for and advertising and marketing of personal label ranges.
The profitable introduction of Olive Brook wines to Spar shops in Europe and Asia has impressed additional growth. Spar Netherlands just lately listed a number of wines of South African origin, growing its assortment for valued consumers. The subsequent market to faucet into Spar’s worldwide community can even add an Italian Chianti to their vary.
Spar Worldwide plans to proceed rising its wine providing throughout Spar nation organisations. The newly opened bonded warehouse within the Netherlands will play a key function in making this wider wine choice extra accessible by way of collaboration throughout its worldwide shopping for community.
