SportsShoes.com has achieved a 13% year-on-year enhance in outside product gross sales throughout its UK and worldwide web sites for the primary six months of its monetary yr starting on 1 March 2024.
The £90m turnover on-line outside gear, trainers and working clothes retailer additionally secured 7,000 new clients for its outside classes in the identical interval, representing 13% year-on-year progress.
The whole variety of distinctive outside buyer orders within the first half of the monetary yr elevated 11% from the primary six months of the earlier yr to 120,000.
Established in 1982, Bradford-based SportsShoes.com affords clients greater than 17,000 merchandise from 150 international working and outside manufacturers.
From an out of doors perspective these embody Salomon, Montane, Rab and Patagonia, while in phrases if working these embody Asics, Nike, Adidas, Hoka, New Stability and Brooks.
Contributing components behind the expansion in outside gross sales embody seasonal circumstances driving extra clients to buy waterproof footwear and attire.
Others embody the profitable launch of the specialist model Mountain Gear on the SportsShoes.com web site alongside digital activations with Gore Tex, Patagonia and The North Face.
The retailer additionally noticed important success with its mountaineering footwear, together with the Merrell Moab Pace 2, the Hoka Anacapa vary and Salomon X Extremely collection.
Bodily outside class model activations embody collaborating with The North Face to help Muslim Hikers, an Energetic Inclusion Community initiative which empowers and evokes Muslim communities to get outdoor extra.
SportsShoes.com managing director, Brett Bannister, mentioned: “The outside market represents a core alternative for us as we goal new progress alternatives within the UK and abroad.
“As we do with our working and athlete communities, we at all times have a look at methods we will complement and excite our established on-line presence with bodily model activations.
“Underpinning that is our dedication to providing a tremendous product vary from main manufacturers and continuous efforts to make sure present a best-in-class on-line buying expertise.”
Supporting the outside class progress is the elevated capabilities of the replatformed SportsShoes.com web site. This affords clients enhanced consumer journeys with elevated ranges of personalisation throughout product discovery and recommendation.
The mission is a part of a £4.6m funding during the last three years by retailer in its folks, processes, applied sciences and services.
Tom Cain, outside class purchaser at SportsShoes.com, added: “With our outside clients, it’s important they’ve a chance to entry one of the best out there merchandise appropriate for his or her particular person wants.
“This has pushed our efficiency within the outside market, and we sit up for working with our model companions to keep up this and develop our established on-line presence.”
Within the first half of the yr, SportsShoes.com additionally reported a 22% enhance in its worldwide gross sales with 75,000 new clients acquired in the identical interval, representing a 17% year-on-year progress.
Alongside its worldwide web sites for France, Germany, Italy and Spain, the retailer is focusing on additional progress in new abroad markets together with Poland, Switzerland, Belgium, the Netherlands and Nordics.
