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TORONTO, Nov. 11, 2024 (GLOBE NEWSWIRE) — Webby-award-winning, digital-first media firm, Underknown, introduced in the present day that it has accomplished a merger to onboard the impartial creator media company, GPOP. This strategic transfer brings collectively Underknown’s modern content material experience, and GPOP’s dynamic company capabilities, to reinforce choices and broaden alternatives for each firms and their companions.
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The deal brings GPOP into the Underknown content material enterprise which incorporates the favored reveals: What If, Aperture, and Survive. This merger marks Underknown’s third such transaction in three years as they broaden their portfolio of manufacturers, companies, and expertise.
Co-Based only one 12 months in the past by Michael Gardner, previously COO and CSO of VidCon, and Yaz Narcin, GPOP has offered their roster of virtually 20 non-fiction media-creator companions, totaling virtually 100 million YouTube subscribers, with excessive influence income and viewers progress methods.
With over 80 million month-to-month lively viewers, 90 channels, and greater than 75 million subscribers throughout platforms, Underknown is likely one of the prime 3 largest factual producers within the digital media house, producing content material in 10 languages.
“GPOP’s merger with Underknown means we are able to now share our modern options with extra firms whereas discovering contemporary methods to generate income for Underknown and all of GPOP’s companions. I’m thrilled to be collaborating with Michael, Yaz, and Jeanine on this subsequent chapter,” stated Steve Hulford, CEO at Underknown.
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“Steve and Underknown have been very best collaborators, bringing unmatched creativity, agility, and ambition that align with our personal ‘Huge Sure Power,’” Gardner shared. “After I returned to GPOP, (Gardner spent three months at Mr Beast whereas Narcin scaled the corporate) Yaz and I knew that we didn’t simply need a greater slice of the pie; we wished to create a pie that would empower the creator economic system. With Underknown’s assist and sources, we’re bringing new alternatives and instruments to creators all over the place, serving to them construct, innovate, and succeed on a complete new scale.”
As a part of the merger, Yaz Narcin is taking on the position of Managing Director of GPOP. Gardner continues to drive technique and domesticate emergent alternatives as GPOP’s co-founder and can also be now EVP of Partnerships at Underknown.
Myles Larsen
VP Communications, Underknown Corp.
416-435-4361
www.underknown.com
contact@underknown.com
A photograph accompanying this announcement is accessible at https://www.globenewswire.com/NewsRoom/AttachmentNg/4d7ad9d4-841f-4a62-8744-5a696ef83f3a
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