Each manufacturers are devoted to elevating the fan expertise by combining the thrill of world-class racing with the famend sense of humour of KitKat and custom of sharing breaks. Extra particulars on the brand new partnership shall be launched in the end.
Emily Prazer, Chief Business Officer at System 1, mentioned: “We’re delighted to have such a universally recognised and enjoyable model as KitKat becoming a member of us as a accomplice. They’re universally beloved and we are able to’t wait to see the unbelievable experiences they’ll be bringing to our followers on the observe and the brand new audiences they’ll introduce to the game.”
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Bernard Meunier, Head of Strategic Enterprise Items and Advertising and marketing and Gross sales at Nestlé, mentioned: “System 1 is a worldwide phenomenon with a quickly rising, numerous fanbase, particularly amongst youthful audiences. With its international attain and packed schedule, F1 affords KitKat the right platform to remind everybody to find time for a break.
“We’re excited to convey our signature sense of enjoyable to this thrilling sport and to create memorable experiences for followers all over the world.”
