The Temu shopper spends $247 a yr at Temu, a Chinese language on-line market, and makes a mean of six purchases on the positioning annually. Properly greater than half, 70%, are repeat consumers.
These are findings from a Numerator report monitoring shopper conduct.
The information additionally revealed:
- Temu customers are 22% extra more likely to be millennials and 18% extra more likely to be Gen X vs. the common shopper.
- Temu customers are additionally 26% extra more likely to be LGBTQ+, 15% extra more likely to be Black, 13% extra more likely to be Asian and 10% extra more likely to stay in rural areas.
- Temu customers are much less more likely to say that they’re actively managing their well being or are dedicated to organics. They’re 19% extra more likely to be impulse consumers.
- 48% of Temu customers say they study merchandise, providers and types through social media.
- 37% of Temu customers use TikTok (40% extra possible vs. all customers) and 30% use Snapchat (31% extra possible).
