Thai wellness model Panpuri has made its worldwide debut, starting with its first flagship situated in K11 Musea, Hong Kong.
Designed in partnership with MLKK Studio, the boutique is impressed by the idea of “The Perfumist’s Chamber”, which mixes the “magnificence” of Thai tradition with the “dynamic vitality” of Hong Kong.
The corporate stated a key design aspect is the fusion of Thai-made, Hong Kong-familiar mosaic tiles domestically often called Mak Suk. The terracotta shade – integral to Thai structure – and Hong Kong’s city panorama create a visible bridge between the 2 cultures.
On the boutique’s core lies a Bespoke Sensorial Bar the place prospects can design their signature scent with the assistance of Panpuri Scent specialists. It has six product codecs, from important oils to fragrance diffusers, and a group of 65 fragrances.
Pramote Dechaboonsiripanich, MD Panpuri, stated the Hong Kong launch serves because the model’s gateway to the Mainland and an excellent location for growth.
“Our knowledge additionally reveals that Hong Kong prospects rank amongst our prime shoppers, so this transfer permits us to serve each native and worldwide prospects higher,” stated Dechaboonsiripanich.
The corporate goals to broaden to 3 or 4 shops in Hong Kong and set up its fundamental workplace, capitalising on town’s standing as a “strategic gateway” to the area.