That is the behavior Australians spend 44 hours every week on

Key Factors

A brand new report paints an image of Australia’s media consumption habits.
Whereas streaming providers and free-to-air proceed to dominate, podcasts are rising in popularity.
The report additionally reveals consumption instances peak within the morning, afternoon and evenings.

Australians are spending greater than six hours every day consuming digital leisure however some have considerably in the reduction of — together with a cohort of younger people who find themselves spending much less time on social media, in line with a brand new report.

Most Australians devour some type of media very first thing within the morning, on their method to work or proper earlier than mattress, Deloitte’s Media and Leisure Client Insights report reveals.

The report additionally reveals that regardless of the price of dwelling pressures, customers are paying extra for , with the typical month-to-month spend per family rising 10 per cent to $63 and every family barely growing their subscriptions — from 3.2 subscriptions to three.3.

Who’s chopping again their media consumption?

Australians consumed 10 per cent much less media and leisure this yr in comparison with 2023.

Gen Zs — folks aged between 16 and 24 in Deloitte’s report — have in the reduction of by round 1 / 4 and lowered common weekly social media utilization to 10 hours and 5 minutes from 12 hours and 45 minutes.

Round three in 4 Australians over 16 are consuming media as quickly as they get up, and round 4 in 5 achieve this simply earlier than they fall asleep.

Deloitte’s lead accomplice for telecommunications, media & leisure, Peter Corbett, stated a key takeaway from the report was that the thought of media consumption peaking at one particular level in the course of the day now not holds true.

“Prime time means one thing completely different to everybody in 2024 — streaming providers are on the precipice of eclipsing conventional free-to-air tv in reputation, whereas completely different codecs are successful the battle for our consideration at varied instances of the day,” he stated.

What media are Australians consuming every week?

Most individuals proceed to get their leisure from streaming video providers, free-to-air TV, and music and radio, although consumption of those providers is barely down.

The common Australian spends eight hours and 20 minutes watching streaming platforms and eight hours and 20 minutes watching reside free-to-air platforms every week.

On common, Australians spend eight hours and 20 minutes every week watching streaming platforms and one other eight hours and 20 minutes on reside free-to-air tv. Supply: SBS Information

Australians additionally spend a mean of three hours and 40 minutes on free streaming platforms like YouTube and two hours and 20 minutes watching catch-up on free-to-air TV.

A mean of seven hours every week is spent listening to music and radio, six hours and 20 minutes on social media and three hours on video video games.

The one media Australians are spending extra time on this yr in comparison with final are podcasts and audiobooks (two hours and quarter-hour this yr in comparison with one hour and 50 minutes final yr) and information and magazines (two hours and 50 minutes this yr in comparison with two hours and 50 minutes final yr).

A graph depicting Australians' media consumption.

The one media that Australians are spending extra time on this yr in comparison with final are podcasts and audiobooks. Supply: SBS Information

Australians need various illustration in media — round 64 per cent of gen Zs say they actively hunt down various voices within the media they devour, in comparison with round 50 per cent of complete customers.

General, Fb is essentially the most used social media platform, adopted by YouTube and Instagram. Nevertheless, gen Zs have a desire for YouTube and TikTok.

Because the federal authorities for youngsters below 16, round 90 per cent of Australians agree there needs to be higher restrictions on youngsters’s entry to social media.

Nevertheless, solely 56 per cent agree with an outright ban on account possession for below 16s, and solely 36 per cent of gen Zs agreed.

Round 44 per cent agreed there needs to be restrictions on how platforms use information, personalisation and algorithms to maximise social media use.