Welcome to The Backroom, a window into what goes on behind the scenes because the Retail Dive crew covers the tales and tendencies reshaping retail. You possibly can take a look at all our podcast episodes (previous and current) right here and hear on Apple Podcasts, iHeartRadio and Spotify.
For many years, clipping coupons – as soon as discovered primarily in locations like Sunday circulars, shopper magazines and retailer flyers – had been the centerpiece of the discount-hunting family.
These analog sources have been tremendously diminished, however discount-hunting has solely surged as coupon-clipping has gone on-line. New methods of couponing, usually led by influencers scouring for offers to share with their public, enable consumers to snag reductions which are steep and simply utilized in bulk.
Retail Dive Employees Reporter Xanayra Marin-Lopez and Senior Reporter Daphne Howland focus on Marin-Lopez’s deep dive into the state-of-the-art of couponing, and what it means for the buyer and for retailers.
Useful resource hyperlinks:
Editor’s be aware: This episode was produced and edited by Caroline Jansen.