With a stream of recent tenants opening throughout the summer time months, retailer confidence is on the up at The Boulevard. Iconic UK menswear model Ben Sherman took its first steps in direction of its return to the UK excessive avenue in August, opening their first Northern Eire outlet retailer on the scheme.
The Boulevard, situated on the A1 hall between Belfast and Dublin, continues to see a excessive quantity of tourists from each side of the border who had been splurging for the summer time on the outlet, because the August Financial institution Vacation reached a +19% improve on gross sales and +5% development in footfall in comparison with August 2023.
One of many UK’s quickest rising leisure operators, Hollywood Bowl Group, is headed for its second location in Northern Eire at The Boulevard, with plans to open on the scheme by the summer time of 2025. Forming a part of The Boulevard’s £9m redevelopment plan, Hollywood Bowl will start to rework the western a part of the outlet, making a ‘Meals and Leisure Quarter’ spanning 60,000sq ft.
The Boulevard is managed by Lotus Property and suggested on leasing by Johnstone Property Consultants and KLM Actual Property.
Chris Nelmes, retail director at The Boulevard, commented: “This summer time has been The Boulevard’s greatest on file. It is vitally encouraging to see such a staggering improve in gross sales and footfall this summer time from each side of the border. We invested greater than ever in our summer time actions this 12 months for the summer time of sport and ensured there was an entertaining programme for our prospects to get pleasure from.
“It’s a testomony to how The Boulevard and its tenants are performing and the onerous work that’s going into the scheme, that we’re persistently seeing a rise in each gross sales and footfall.”
Paul McCann, asset supervisor at Lotus Property, added: “The Boulevard has gone from energy to energy thus far this 12 months and this summer time has indicated how each the retailer confidence and powerful buyer loyalty is paramount to the scheme’s success.”
“The vary of recent and upcoming shops we now have at The Boulevard stands true to the robust buyer demographics we now have constructed since buying the scheme in 2016, offering retailers with the boldness to speculate.”
