The Fragrance Store – Fosse Park, Leicester
The Fragrance Store, the UK’s largest perfume retailer, is dedicated to main the best way in recycling initiatives and is continuous its efforts to make sure they’re forward of the sport. In celebration of Nationwide Recycling Week, happening from October 14th to twentieth this yr, NRW is a devoted marketing campaign that goals to boost consciousness in regards to the crucial significance of recycling. It encourages people, communities, and organisations to take proactive steps towards decreasing waste and selling sustainability. The Fragrance Store is proud to be on the forefront of this very important motion.
Right here, The Fragrance Store shares their vital initiatives they’ve in place and the way they’re persevering with to enhance inside their O+O enterprise construction:
- The Fragrance Store continues its advertising and marketing main initiatives with their most intensive fragrance bottle recycling service as a part of its give attention to sustainability and on-going dedication to fight pointless fragrance bottle wastage.
– The Fragrance Store has seen 7,861 bottles recycled in 2024 so far in comparison with 6,813 from January to September in 2023 with a 15% enhance inside the 209 nationwide shops.
– In June, The Fragrance Store launched upgraded and improved all items which are actually picket fashions which might be sturdier and have one other part included for patrons to position their used perfume blotters in.
– Prospects can return their empty fragrance bottles to any of the shops and obtain 15% off as a thanks to redeem in retailer on similar day purchases.
– The Fragrance Store has a number of methods they reuse returned bottles which embody repurposing bottles by creating chandeliers of their shops or with assist from recycling companions, The Fragrance Store will eliminate fragrance bottles in essentially the most environmentally pleasant approach.
– Continued knowledge reveals that refillable fragrances are rising +23% (in comparison with +9% for non-refillable fragrances) as environmentally aware shoppers select extra sustainable choices. This market main initiative additional will increase the distribution of fragrance refills and widens the selection of perfumes obtainable to refill in-store.
- Continued partnership’s are key for The Fragrance Store akin to Veritree. For each bottle recycled, The Fragrance Store pledge to plant a tree with veritree who confirm the bushes they’re planting and the place they’re planted.
– As a part of this ongoing partnership, The Fragrance Store and veritree have a hub on their web site which is able to educate their clients with an interactive map on the place the bushes are planted in addition to a rolling whole of what number of bushes have been planted.
– The Fragrance Store’s ongoing mission is to make the planet a greener, extra environmentally pleasant place to stay. Since working alongside tree planting companions from April 2021, 475,395 bushes have been planted because of clients bringing their empty fragrance bottles again to shops and different initiatives by means of the years.
- In 2024 The Fragrance Store has launched over 31 of its new, modernised, experiential shops throughout the UK and Eire, with 3 extra deliberate earlier than the top of the yr – essentially the most complete funding into its retailer property. – Funding within the shops, included new open layouts, upgraded companies and digital screens. Present supplies and tools are retained or reused as a precedence.
– The shops continued to profit from vitality environment friendly LED lighting all through, which contributes to The Fragrance Store’s dedication to decreasing its vitality consumption by 30% by 2030 vs 2015.
– The intensive growth of those new refitted shops will proceed into 2025 with round 40 extra refits deliberate.
4. The Fragrance Store additional accelerated its dedication to decreasing environmental influence with their automated packing machines.
– The Fragrance Store invested £2.5M in automated packaging machines to additional speed up its dedication to decreasing the environmental influence of its outbound provide chain.
– The packing machines are capable of fold packing containers to the proper measurement of the content material included, decreasing the general cardboard and parcel measurement. Not solely this, however the cardboard used is made within the UK and is 90% recyclable.
– With these improvements in place, it means a discount in diminished carbon emissions as much less supply vehicles might be required on the street.
