/cdn.vox-cdn.com/uploads/chorus_asset/file/25617276/The_Vergecast_quest_for_the_perfect_productivity_app_3000x2000px.jpg?w=860&resize=860,0&ssl=1 "The good Evernote reboot")
For therefore a few years, the Evernote elephant was a very iconic emblem. Evernote was one of many first productiveness apps to embrace smartphones, to allow cross-platform sync, and to make it very easy to retailer and create virtually something. And so Evernote was enormous.
However Peak Evernote was roughly a decade in the past. Since then, the product has typically felt stagnant (or worse), the corporate churned by way of executives and enterprise plans, and it appeared like Evernote was slowly turning right into a zombie app. Not gone, not even forgotten, simply type of… there.
In 2022, when Bending Spoons acquired the corporate and shortly after laid off almost all its workers, tens of millions of Evernote customers had been confused about what the longer term held for the software that they had relied on for therefore lengthy. Issues bought even worse when the corporate went basically silent for months. However since then, the narrative and tempo round Evernote has shifted fairly dramatically. In 2024 specifically, Evernote has shipped a laundry record of latest options, retooled its design, added some core new performance, and made the app start to really feel fashionable once more. With all that change has come a shift in value, too — and never everybody’s thrilled.
On this episode of The Vergecast, the third and closing installment in our collection about productiveness and digital life, we sit down with Federico Simionato, the Evernote product lead at Bending Spoons. We speak concerning the acquisition course of, how he perceives Evernote in right now’s panorama, what it took to start out delivery new stuff once more, why Bending Spoons modified the subscription value, and far more.
We additionally speak about the way forward for Evernote, and productiveness instruments generally. Evernote is greater than 20 years outdated, and is as such crammed with outdated concepts about what folks need and the way they wish to use it. Simionato and his group are tasked with determining how AI matches into Evernote, how the product ought to combine with all the opposite instruments that now exist, and turning Evernote into one thing that works for the outdated customers and appeals to new ones.
If you wish to know extra concerning the issues we talk about on this episode, listed here are some hyperlinks to get you began:
