THG Studios, the award-winning artistic company, publicizes an progressive partnership with Artistic Power, the main platform for AI-driven e-commerce content material manufacturing administration.
The mixing of Artistic Power permits THG Studios to ascertain a unified system, that acts as a ‘single supply of reality’ for all images belongings by means of each step of content material manufacturing, offering THG Studios with unparalleled visibility, management and perception into artistic operations. By connecting manufacturing workflows immediately with purchasers’ Product Data Administration (PIM) techniques, THG Studios can guarantee seamless motion from product consumption to last on-line placement, lowering time-to-market for manufacturers and maximising effectivity with out sacrificing high quality.
The collaboration has already seen THG Studios ship a 98% discount in QC amends, and digicam to PIM in beneath 24 hours – a game-changing leap for manufacturers that profit from streamlined, tech-enabled workflows. As the necessity for manufacturers to optimise content material creation continues, THG Studios and Artistic Power plan to evolve the partnership in 2025 by leveraging superior AI and additional automation, making certain THG Studios is fully-equipped to satisfy this ever-growing demand with an clever, tech-powered method that helps speedy development and delivers content material that connects with audiences sooner than ever.
Cat Mellor, director of artistic companies, THG Studios, mentioned: “When deciding on new instruments, we search for sturdy, progressive techniques which are scalable and might drive artistic manufacturing at velocity. Our partnership with Artistic Power permits us to just do that – chopping manufacturing time, enhancing high quality, whereas offering unparalleled effectivity for our purchasers. It has remodeled our images processes, driving industry-leading AI capabilities into high-volume manufacturing, in the end setting a brand new customary for what’s doable in ecommerce content material.”
Thomas Kragelund, CEO of Artistic Power, added: “We’re proud to associate with THG Studios, whose built-in method to artistic manufacturing units the benchmark for the {industry}. By combining our platform with their progressive workflow, THG Studios is attaining a transformative new workflow constructed for velocity, high quality, and future-forward artistic manufacturing.”
THG Studios delivers full funnel artistic content material that powers digital manufacturers, providing options for branding and technique to 360-degree artistic and social-first campaigns, packaging design, manufacturing at scale, videography, images and set construct. Working from one of many largest state-of-the-art artistic studios in Europe, with over 135,000 sq ft of artistic area, THG Studios has the in-house manufacturing amenities and expertise to ship tasks at scale, backed by THG Ingenuity’s proprietary tech, knowledge and user-research.
THG Studios has been the artistic driving power behind the worldwide development of THG’s personal digital manufacturers together with Myprotein, ESPA and LOOKFANTASTIC. During the last 12 months, THG Studios’ roster of purchasers has grown to incorporate the likes of Disney, Asda, Matalan, Homebase, Avolta, The Overlap, Sky Wager, Toblerone, Ed Sheeran, Wolsey and Manchester Metropolis.
