TikTok Store is launching the UK’s first ever Tremendous Model Day in partnership with worldwide magnificence powerhouse, L’Oreal Paris (@lorealparisuk). Operating from sixteenth to twenty first September, the occasion will supply a sequence of LIVE marathon procuring occasions with unique reductions and product launches, together with a TikTok Store and L’Oreal Paris takeover of Piccadilly Circus in a primary of its type LIVE magnificence procuring occasion.
Tremendous Model Day is an unique takeover on TikTok Store, which first launched within the US earlier this yr. For the primary occasion within the UK, TikTok Store is teaming up with L’Oreal Paris and different main magnificence manufacturers within the L’Oreal Groupe providing unique reductions to the rising neighborhood of magnificence followers on TikTok.
L’Oreal Paris might be unveiling a model new addition to their vary of Lumi merchandise, the Lumi Le Liquid Blush, at 60% off the advisable retail worth, and obtainable first and solely to buyers on TikTok Store.
Particular bundle costs for TikTok favourites like its Lumi Glotion, Revitalift Filler Plumping Water-Cream, and extra, will even be obtainable on sale in the course of the occasion.
L’Oreal Paris might be joined by Garnier (@garnieruki), Maybelline (@maybelline), NYX (@nyxcosmetics_uk) and essie (@essie) providing as much as 60% off all through Tremendous Model Day, on a few of their most iconic #TikTokMadeMeBuyIt merchandise, together with Maybelline’s Sky Excessive Mascara and Garnier’s Ambre Solaire Tremendous UV Niacinamide Facial SPF50+ Fluid.
L’Oreal Paris will even be internet hosting a 12-hour TikTok LIVE occasion from 10am on 18th September that might be streamed LIVE onto the enduring Piccadilly Lights. Alongside partnering with over 300 of TikTok Store’s high magnificence creators, the model might be internet hosting make-up tutorials, pores and skin diagnostic consultations and a hair styling bar at their ‘Value It Expertise’ model pop-up, alongside large giveaways and competitions all through the day, together with the chance to win a visit to Paris to expertise L’Oreal Paris’ annual style and sweetness present, Le Défilé L’Oréal Paris.
Creators together with Becky Morgan (@beckymorganmakeup), Amber Turner (@amberturner_x), Stephanie Vavron (@stephanievavron) and Chisom Aimee (@chisomaimee) will all function within the 12-hour LIVE, showcasing the easiest that L’Oreal Paris have to supply for magnificence followers.
This house at Picadilly Circus will then be open to the general public from 19(th)-23(rd) September. The 5 day shopper occasion provides pores and skin, hair and make-up touch-ups, ticketed talks and masterclasses, and complimentary espresso at a Parisian-style café.
Tremendous Model Day launches within the UK following vastly profitable Tremendous Model Days within the US, with e.l.f Cosmetics (@elfyeah), Tarte Cosmetics (@tartecosmetics) and Profit Cosmetics (@benefitcosmetics), debuting never-before-seen merchandise to thousands and thousands of magnificence followers on TikTok.
Amelie Fortier-Cyr: basic supervisor, L’Oréal Paris UK&I mentioned: “We’re proud to be the model companion for TikTok Store’s first Tremendous Model Day within the UK, creating an thrilling sequence of occasions for magnificence creators and followers. So lots of our merchandise have been on the coronary heart of large viral tendencies on TikTok, with TikTok Store and its distinctive LIVE procuring format serving to buyers uncover, expertise and buy merchandise multi function place. Now this might be dropped at life at some of the celebrated and famend areas in London, with a line-up of unbelievable magnificence creators showcasing new and trending merchandise to magnificence followers at Piccadilly Circus and past.”
Nora Zukauskaite, advertising director, TikTok Store UK mentioned: “Launching our first ever Tremendous Model Day within the UK with L’Oreal Paris, one of many world’s greatest magnificence manufacturers, is a testomony to the expansion of TikTok Store as a number one vacation spot for all issues magnificence. With a magnificence product purchased each two seconds on TikTok Store within the UK, our market’s magic system of discovery, leisure and creativity, continues to remodel the procuring expertise, serving to manufacturers attain new audiences, drive loyalty and educate followers about find out how to get essentially the most out of their merchandise. Our first Tremendous Model Day brings this all collectively in a memorable second for L’Oreal Paris’ manufacturers and the legion of magnificence followers that love their revolutionary and accessible merchandise.”
Observe all of the motion for TikTok Store’s Tremendous Model Day with L’Oreal Paris at #LOrealParisSuperBrandDay.