“This partnership underscores our dedication to innovation and inclusivity in motorsports,” added Tommy Hilfiger. “With F1 ACADEMY, we’re breaking boundaries and paving the way in which for a extra inclusive and dynamic future in racing. Supporting younger abilities like Alba Hurup Larsen motivates us to problem limits and redefine potentialities inside the sport.”
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“We’re proud to have Tommy Hilfiger as an Official Companion,” mentioned Susie Wolff, Managing Director of F1 ACADEMY. “As an inaugural companion to F1 ACADEMY and a real first mover in mixing way of life and motorsport, Tommy Hilfiger’s globally famend model values, dedication to innovation, and keenness for driving change intently match our personal.
“We stay up for seeing Alba racing within the model’s unmissable signature colorway in 2025.”
For the upcoming season, Tommy Hilfiger may also costume the F1 ACADEMY administration staff, leveraging its world platform to spice up consciousness and help for younger drivers, auto engineers, and managers, a lot of whom are girls getting into the game for the primary time.