The Telecom Regulatory Authority of India (TRAI) has additional prolonged the deadline for guaranteeing traceability of economic messages to December tenth 2024, granting extra time for compliance with its traceability laws. This follows its earlier directives mandating the declaration of Principal Entity (PE) and Telemarketer (TM) chains by November thirtieth 2024.
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TRAI’s Traceability Mandate
Initially scheduled for November 1, the mandate was postponed to December 1 after telecom operators cautioned towards potential widespread disruptions. They warned that blocking untraceable messages might trigger points, as many telemarketers and companies, together with banks, weren’t but technically able to adjust to the brand new laws.
TRAI initiated these measures to curb spam and guarantee safe message transmission. In a press release late Saturday, the regulator, nevertheless, stated 27,000 PEs have already registered their chains with the respective telcos and additional registration is in progress at a fast tempo. Nevertheless, TRAI acknowledged the necessity for extra time for registrations and technical upgrades.
To spice up consciousness, TRAI performed webinars, despatched advisories to authorities departments, and collaborated with Sector Regulators like RBI, SEBI, PFRDA, and IRDAI. Entry Suppliers have additionally issued warnings to defaulting entities, TRAI stated.
Deadline Extension
From December eleventh 2024, messages missing outlined or matched PE-TM chains might be mechanically rejected. TRAI has urged all stakeholders to expedite compliance to keep away from disruptions.
Making certain traceability has been a key focus of TRAI’s efforts to fight spam. The regulator has been taking a number of initiatives to forestall the misuse of headers and content material templates, fostering a safer and environment friendly telecom ecosystem.
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Non-Compliant Messages to be Rejected
“With impact from December 11, 2024, any site visitors (messages) the place the chain of telemarketers shouldn’t be outlined or doesn’t match with the pre-defined chain shall be rejected. PES and TMs are once more suggested to expedite the declaration of chains on precedence as any message that fails to stick to the traceability regulation might be rejected with impact from eleventh of December 2024,” TRAI stated.
