The Telecom Regulatory Authority of India (TRAI) has made it necessary for the telcos to solely enable whitelisted content material to be despatched through SMS to prospects. This rule was introduced by the regulatory physique on August 20, 2024. The rule instructs all entry service suppliers to dam any SMS visitors that accommodates APKs, URLs, or OTT hyperlinks that haven’t already been whitelisted. This path is all set to return into impact from October 1, 2024. The rule ought to have come into impact on September 1, nevertheless, the telcos and the enterprises requested extra time.
Learn Extra – BSNL Subscriber Achieve Not a Menace to Jio, Airtel and Vi
The transfer is aimed toward lowering spam and malicious communication to cellular customers in India. The regulatory physique has grow to be fairly strict about spam communications and can also be asking the telcos to enhance the standard of providers. A lot not too long ago, Bharti Airtel mentioned that it’s implementing a spam-detection AI device on its community layer that may alert customers about any fraud or spam calls/messages that they obtain.
TRAI mentioned, “Up to now, over 3,000 registered senders have complied with this requirement by whitelisting greater than 70,000 hyperlinks. Senders who fail to whitelist their hyperlinks by the due date won’t be able to transmit any messages containing URL/APK/ OTT hyperlinks.”
Only some days are left earlier than October 1 arrives. The telecom operators may have no selection however to dam any communication to the customers that is not whitelisted.
Learn Extra – Vodafone Thought and Bharti Airtel Discuss AGR with Telecom Minister: Report
“This initiative by TRAI is designed to safeguard customers from unsolicited messages containing malicious hyperlinks whereas fostering a clear and safe communication system. By complying with these new guidelines, each Entry Suppliers and registered senders will help in making a extra dependable and secure messaging surroundings,” the regulatory physique mentioned.
