Dive Temporary:
- True Faith has introduced that Grammy Award-winning artist Megan Thee Stallion can be featured in its vacation marketing campaign, “The place Vacation Needs Come True,” per a press launch. The hassle additionally options rapper Hunxho.
- The multi-channel marketing campaign debuted Tuesday in-store and on-line and contains out-of-home adverts and content material throughout editorial, influencer and paid channels, together with related TV, YouTube, Reddit, TikTok, Instagram, Pinterest, Fb and audio.
- By teaming with Megan Thee Stallion and Hunxho, True Faith is tapping into the model’s enduring recognition in hip-hop tradition that has helped it climate monetary struggles, together with a 2020 chapter.
Dive Perception:
True Faith has discovered the proper model ambassador in Megan Thee Stallion, a celebrity musician and cultural determine who is not any stranger to main advertising and marketing campaigns. The rapper is “hotter than scorching proper now” and makes the vacation marketing campaign a “milestone second” for True Faith, in line with CMO Kristen D’Arcy.
“I do know that our loyal prospects will love every little thing this marketing campaign stands for,” the chief mentioned in a press launch. “And with a various, 360-degree strategy that features tons of shock and delight behind-the-scenes content material, we’re assured that many new prospects could have an opportunity to find the model as effectively.”
Together with paid content material throughout quite a lot of channels together with CTV, social media and audio platforms, the marketing campaign features a social media takeover with Instagram persona Dudette and vacation Q&As and digital property throughout the model’s channels. Megan and Hunxho additionally can be featured in behind-the-scenes and editorial content material. Moreover, the model will companion with Megan’s Pete & Thomas Basis for a neighborhood gifting occasion, giving the marketing campaign a purpose-driven ingredient.
As a part of the marketing campaign, members of the model’s content-creator platform will create distinctive content material that includes vacation want lists, “prepare with me” movies, styling suggestions and present solutions. True Faith in August launched the Staff True platform to forge deeper connections with creators from the worlds of sports activities, music, movie and style who’ve an genuine reference to the model.
Authenticity is vital to the involvement of Megan and Hunxho (the latter of whom has a music referred to as “True to My Faith”) as True Faith has lengthy been worn and name-dropped my rappers and members of the hip-hop neighborhood, from Drake to Doja Cat and past. The model’s connection to hip-hop has helped it rebound after a 2020 chapter. Marketing campaign imagery options the pair in key objects from the model’s vacation assortment; they can even showcase appears on the model’s website and their very own social channels.
Megan’s rise within the music world has been matched by her model offers. She teamed with Popeyes in 2021, Frito-Lay in 2023 and raps a brand new model of Queen’s iconic “We Will Rock You” in a Pepsi marketing campaign timed to the beginning of the 2024 NFL season and upcoming theatrical launch of “Gladiator II.”
True Faith final 12 months tapped D’Arcy for the newly-created position of chief advertising and marketing officer, enlisting a veteran of Pacsun and American Eagle to assist rework the model right into a “DTC, digital-first firm.”
