Dive Temporary:
- Tub & Physique Works on Monday introduced a partnership with Paramount Shopper Merchandise for a limited-edition assortment primarily based on the Netflix collection “Emily in Paris.”
- The vacation assortment options over 50 merchandise together with perfume mists, physique washes, physique lotions, candles and soaps, amongst different objects that evoke moments from the present, per an organization announcement.
- The gathering launches in November in shops and on-line. Costs vary from $1.95 to $36.95.
Dive Perception:
Tub & Physique Works desires “Emily in Paris” followers to have an elegant vacation season.
Merchandise within the limited-time assortment characteristic 4 unique fragrances together with Champagne in Paris, Paris Amour, Lavender Luxe and Macaron Cloud. The gathering was “closely influenced” by the hit present’s fashion by way of vibrant colours, prints and patterns that nod to Emily’s style aesthetic, based on the corporate.
Tub & Physique Works merchandise that includes the scent Macaron Cloud.
Picture courtesy of Tub & Physique Works
“We thoughtfully designed each side of this assortment to seize the essence of what followers love most about ‘Emily in Paris,’ from Emily’s signature lipstick to her classic digital camera telephone case,” Chief Merchandising Officer Betsy Schumacher mentioned in a press release. “We have created an expertise that feels true to the present, and with Tub & Physique Works’ perfume high quality and breadth of alternative, making certain followers and prospects alike will likely be delighted by the facility of perfume.”
Tub & Physique Works has beforehand produced objects primarily based on hit Netflix reveals. In March, the corporate launched a group of physique care, candles, hand soaps and sanitizers impressed by “Bridgerton.” That was quickly adopted by a special-edition candle launch over the summer season primarily based on “Stranger Issues.”
The partnerships comply with the corporate’s overarching technique of frequently refreshing its product assortment. “Waiting for the again half of the 12 months, we’re centered on executing with precision, persevering with to convey newness to prospects and demonstrating our sturdy worth proposition throughout our product assortment,” CEO Gina Boswell mentioned on a name with analysts in August.
Simply this week, the retailer expanded its cloth care assortment of laundry detergents and scent boosters throughout all of its shops nationwide after a profitable pilot program.
On the finish of September, the corporate eradicated the position of president of retail — a place held by Julie Rosen for 4 years.
