Dive Temporary:
- Persevering with to reinforce its tech choices, Tub & Physique Works has up to date its app with extra options to enhance the cell purchasing expertise and join shoppers with its loyalty program, in line with a Friday press launch.
- Customers can use the app with out registering, however prospects with accounts can now use biometric authentication resembling face ID or a fingerprint to entry the app.
- Customers may use the app’s improved retailer locator instrument. Loyalty members nonetheless earn early entry to new collections, rewards factors towards free merchandise and birthday presents.
Dive Perception:
Tub & Physique Works enhanced its cell app to create a seamless expertise and deeper buyer engagement. Since introducing its loyalty program and cell app in 2022, the retailer has garnered greater than 37 million energetic loyalty members. In the present day, members of its loyalty program make up greater than 80% of the retailer’s U.S. gross sales.
“Our dedication to prospects and the expertise they’ve with our model drives us ahead. We work tirelessly to develop moments of fact and repair that set us aside and deepen longstanding relationships with all who select our superb merchandise,” Maurice Cooper, chief buyer officer at Tub & Physique Works, mentioned in an announcement. “We’re excited to supply a extra distinctive and seamless digital expertise, notably via our new app, which can carry the facility of perfume to life for tens of millions of consumers across the globe.”
Past upgrading its cell app with new options, the retailer can also be experimenting with synthetic intelligence to introduce consumers to its scent assortment. Final month, Tub & Physique Works mentioned it’s getting ready to launch a perfume finder instrument, dubbed Gingham Genius, which can use generative AI to supply customized scent suggestions.
As Tub & Physique Works faucets tech instruments to draw consumers, the retailer lately made a major change in management. Final month, the corporate mentioned Julie Rosen, previously president of retail, would not serve within the place, and her function had been eradicated. Rosen was beforehand answerable for managing Tub & Physique Works’ shops, retailer design and worldwide product capabilities together with merchandising, design, planning and allocation.
In its most up-to-date earnings, the corporate reported that internet gross sales dipped 2.1% yr over yr to $1.5 billion, whereas internet revenue was $152 million, up 54% in comparison with the year-ago quarter. The retailer attributed that decline partially to its semi-annual sale falling “in need of our expectations,” in line with CEO Gina Boswell.
