The U.S. solidified its place as the highest international marketplace for app advertisers, with recreation advert spending rising by 0.46% year-over-year, regardless of a extremely aggressive panorama, Mintegral mentioned.
In its State of Video games Media Shopping for report, Mintegral lined the state of advert spending in informal video games for the time from the second half of 2023 to the primary half of 2024.
The brand new Mintegral “State of Media Shopping for” report seems at key developments within the informal gaming trade, together with advert buy quantity, advert impression quantity, advert format adoption, and advert marketing campaign period.
The report mentioned video advertisements reign supreme throughout all recreation genres, with match-3 video games main the way in which in adoption, reflecting the format’s effectiveness in driving participant engagement.
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Mintegral additionally mentioned sports activities video games, amongst different genres, noticed considerably longer marketing campaign durations, pointing to a shift in strategic investments aimed toward sustained promoting over experimentation.
“The US gaming market continues to be a powerhouse,” mentioned Jeff Sue, common supervisor for the U.S. at Mintegral, in a press release. “Understanding the nuances of this dynamic panorama is essential for advertisers trying to maximize their ROI. Our report gives priceless insights into the place and the right way to allocate advert budgets for optimum outcomes.”
Mintegral is a programmatic promoting platform and subsidiary of main promoting know-how firm Mobvista.
This report is predicated on information collected between H2 2023 to H1 2024, with YoY comparisons based mostly on H1 2023. The report covers the US, Japan, South Korea, Southeast Asia, the UK, France, Germany, Brazil, and over 100 different international locations. The info excludes Mainland China.
