Unfabled, the pioneering girls’s well being and wellness platform, right now launches its nationwide partnership with Boots, the UK’s main well being and sweetness retailer. The launch follows a breakthrough yr of viral progress on-line for Unfabled and excessive demand for his or her evidence-based well being merchandise designed particularly for ladies.
This landmark partnership brings Unfabled Necessities, the platform’s complement line, to 50 Boots shops nationwide. The vary, particularly designed for ladies, by girls, contains six Unfabled Necessities merchandise in capsule and gummy type for a spread of signs, together with hormone-related considerations akin to poor sleep, bloating, and low vitality.
The vary has been developed utilizing distinctive information from Unfabled Labs, a shopper insights and analysis platform constructed by Unfabled. Pushed by their wealth of expertise and data as a number one girls’s well being market, Unfabled Labs solves the unmet wants of ladies by harnessing over 10 million information factors and leveraging insights from over 500,000 girls and non-binary people. Unfabled is the primary of its form to make use of pioneering analysis like this to advance girls’s well being merchandise.
“Our imaginative and prescient has at all times been to rewrite the patron expertise for ladies’s well being,” mentioned Hannah Samano, Founder and CEO of Unfabled. “Girls face distinctive well being challenges, with 90% experiencing troublesome hormonal symptoms1 every month. But perception from our group signifies dietary supplements and well being merchandise are sometimes complicated, costly, and barely created with girls’s enter. Unfabled exists to alter that. With the facility of Unfabled Labs, we will create merchandise girls really need, and we’re thrilled to see such demand for our Necessities vary, now out there nationwide in Boots.”
“It’s a dream to have Unfabled merchandise stocked in Boots, a store so many people grew up with. Like Boots, our buyer base spans all life levels, from puberty to post-menopause, making this partnership a pure match.”
So far, the Necessities line has obtained glowing evaluations, with one buyer sharing: “You’ve given me my life again, thanks.”
The nationwide rollout in Boots caps off a yr of milestones for Unfabled, together with closing a $1.6M seed spherical, launching each Unfabled Necessities and Unfabled Labs, and gaining recognition in CityAM, Enterprise Insider, and TechCrunch. Unfabled has additionally been named one of many fastest-growing UK Femtech corporations by Beauhurst for the third consecutive year2.
“Unfabled’s mission to get rid of the stigma surrounding girls’s well being aligns seamlessly with Boots’ dedication to accessible wellness. Collectively, this partnership empowers girls throughout the UK to take management of their well being with confidence and ease,” Samano concluded.
