Walker’s Shortbread launches new snacking vary as ‘Wee Shorties’ hits grocery cabinets

Walker’s Shortbread has launched a brand new multipack snacking vary, known as ‘Wee Shorties’, reworking its iconic shortbread into on-the-go snack baggage crammed with bitesize items.

Out there now in Sainsbury’s and Ocado, Wee Shorties ‘Shortbread Fingers’ transforms Walker’s most interesting all-butter shortbread into scrumptious mini-sized items. Packaged into handy snack baggage, they’re good as on the go nibbles, or for popping into journey baggage and packed lunches.

With UK gross sales for Walker’s growing by 23% in 2022, Wee Shorties goals to ship additional success by tapping into new consumption moments to recruit the subsequent era of shortbread lovers. The snackable format will attraction to consumers searching for a tasty however simply transportable snack that doesn’t compromise on style and high quality.

To assist the launch of Wee Shorties, Walker’s is operating an built-in marketing campaign with client, influencer and social media activations to disclose the nations snacking habits and the worth of taking a break.

Nicky Walker, managing director at Walker’s Shortbread, stated: “With so many nice methods to take pleasure in shortbread, we’ve made it our mission at Walker’s to indicate the world simply how thrilling and versatile this product will be. Out there in a handy, snackable format, Wee Shorties matches in with commuters and households’ busy lives, whereas delivering the identical nice style and high quality that Walker’s iconic shortbread is thought for.

“Our shortbread is produced to our authentic recipe, utilizing simply 4 elements, butter, flour, sugar, and a pinch of salt. The person serving sizes additionally appeals to rising client demand for extra conscious snacking choices, which suggests customers can nonetheless expertise the enjoyment of Shortbread as a part of a balanced weight loss plan. They are saying the perfect issues are available in small packages and with Wee Shorties we hope that basically is the case.”

The launch follows the latest announcement of Walker’s model refresh and packaging redesign, which goals to have fun the model’s Scottish roots whereas supporting its ambitions for future development.