Weetabix, the nation’s favorite cereal, has introduced James Bruce as its new Industrial Director and a member of its Government Management group this November.
Beforehand working with Tropicana Manufacturers Group as UKI Industrial Director and Industrial Technique Director for Europe, James performed a key position in piloting its creation as a brand new enterprise following its separation from PepsiCo.
This follows over 20 years’ expertise in senior roles with worldwide foods and drinks firm, Danone the place he drove the success of flagship manufacturers akin to Actimel and Activia within the UK and plenty of markets in Europe.
Colm O’Dwyer, managing director of Weetabix, mentioned: “We’re delighted to welcome James to the Weetabix group.
“With sturdy expertise in driving enterprise progress, creating dynamic business methods, and elevating very important engagement with clients in each the UK and Europe, he is an ideal addition to the Weetabix household.
“I sit up for working carefully with James as he brings his wealth of expertise, power and enthusiasm to his new position.”
James will probably be main the Weetabix Industrial Staff within the UK and internationally, a task beforehand held by Colm O’Dwyer, who grew to become the corporate’s Managing Director in October.
