British trend and life-style model White Stuff launches its Autumn model marketing campaign, ‘What on Earth’, that includes feminine morris dancing group Boss Morris.
Impressed by the earthy tones and pure, sustainable materials of White Stuff’s Autumn assortment, the marketing campaign evokes folks tradition and invitations prospects to reconnect with the good outdoor. From following ley-lines in laid-back layering to exploring the outside in chunky knits, the marketing campaign units White Stuff’s Autumn assortment amid the backdrop of England’s historic landscapes, shot on the world’s largest prehistoric stone circle in Avebury.
That includes throughout out-of-home promoting, print promoting, Youtube, social media and White Stuff shops, the marketing campaign goals to embody the impartial spirit of the model’s rising buyer base, whereas spotlighting the gathering’s sustainable materials, reminiscent of natural cotton, Fairtrade sourced cotton and responsibly sourced wool.
Representing the inventive and environmentally minded ethos of the brand new assortment, feminine folks dancing group Boss Morris have been chosen to entrance the marketing campaign.
As a part of the model’s dedication to signify prospects all through its advertising, ‘What on Earth’ can also be the newest marketing campaign from the model to characteristic a White Stuff buyer. 71-year-old Wendy from Suffolk options alongside Boss Morris and common fashions within the Autumn marketing campaign, after making use of to mannequin for the model by an open casting name on White Stuff’s social channels.
‘What on Earth’ is the newest marketing campaign in White Stuff’s model transformation, because it will increase media spend to achieve new prospects and assist its development as a contemporary, multichannel life-style model for impartial spirits with particular person model.
Julia Monro, model director for White Stuff, commented: “Our newest marketing campaign showcases the progress we’ve made in remodeling White Stuff into a contemporary life-style model, and is supported by an elevated funding in model consciousness media to proceed reaching and interesting new prospects. We’re excited to have Boss Morris that includes in our marketing campaign as they completely embody the ethos of White Stuff and our prospects – inventive spirits who wish to categorical themselves and don’t thoughts going towards the grain. We hope our Autumn assortment might be successful amongst present prospects in addition to attracting new followers to the model.”
The inventive idea for the marketing campaign was devised by White Stuff’s in-house Model staff with pictures by award-winning photographer David Titlow. Loona Riia at Teepee Movies shot the marketing campaign video.
White Stuff’s Autumn assortment is obtainable to buy in shops and on-line now.
White Stuff at the moment operates 123 outlets and 54 concessions throughout the UK and serves over 1.3 million prospects a yr by its shops and web site whitestuff.com.
