Persevering with to shake up the pie scene Willy’s Pies, the artisan pie model recognized for its dedication to high quality and innovation, is happy to announce its first retail itemizing on on-line retailer Ocado, exterior of unbiased retailers.
Stay on-line, the week of twenty third September, 4 of Willy’s Pies will probably be accessible on Ocado priced at £6 (£4.50 for preliminary 4 weeks).
Crafted of their manufacturing kitchen in London Fields, Willy’s ‘hand pressed,correct pies’ are made with prime quality produce, together with HG Walter meat and herb-fed free vary hen.
Ocado will probably be promoting Willy’s Pies solely for the upcoming months, providing prospects 4 scrumptious SKUs:
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Beef Shin, Bacon and Ale
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Roast Rooster, Rosemary and Leek
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Cider Braised Pork, Fennel and Oregano
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Cauliflower, Leek and Cheddar
Based by ex-chef Will Lewis (St. John, Rochelle Canteen and Brat) and Josh Hill, Willy’s Pies started delivering its items through the first lockdown in 2020. Quick ahead 4 years, this Ocado itemizing marks a major milestone within the firm’s development, following a powerful 49% YOY gross sales improve from 2022/23 to 2023/24.
Will Lewis, co-founder of Willy’s Pies, commented: “We’re stoked to be launching with Ocado, which represents an enormous step in our growth. Willy’s Pies is all about delivering consolation and high quality, and we’re excited to carry that have to extra prospects throughout the UK. From the stands at your native soccer membership to the grocery store cabinets, we need to elevate the standard pie.”
Pallavi Purgaus, senior purchaser at Ocado, added: “We all know our prospects love sensible small manufacturers and making scrumptious discoveries, so we’re actually excited to be working with Willy’s Pies. They’ve earned one thing of a cult following, due to the unimaginable high quality of the vary and – as the primary grocery store to inventory them – we’re thrilled that we may give pie-lovers across the nation an opportunity to strive them.”
This itemizing with Ocado follows Willy’s Pies profitable partnerships with Arsenal FC and Fulham FC, additional solidifying the model’s presence available in the market. Earlier this yr the model acquired funding from ex-footballer Ian Wright and extra just lately Thomas Straker and Toby Hopkinson, the co-founders of All Issues Butter.