New YouGov information reveals Marks & Spencer on the high of the desk for style manufacturers as we head into the all-important Christmas season.
YouGov analysis has proven that nearly half (49%) of Christmas present patrons give clothes, so all style manufacturers might be competing laborious for these vacation kilos.
With a table-topping 50.5% consideration rating within the YouGov 2024 style rankings, Marks & Spencer might be anticipating bumper Christmas gross sales.
Final yr the Marks & Spencer rating was 47.8%. This enchancment locations them quantity 4 within the ‘most improved’ desk, behind Gucci, Adidas and Levis. Marks & Spencer have put appreciable funding into enterprise lately, and the corporate is a part of the best way by means of a yr ‘turnaround’ plan. The improved rating suggests these efforts are bearing fruit.
Sarika Rana, head of client insights, UK, at YouGov, mentioned: “YouGov’s 2024 style model rankings go away no room for doubt: this has been Marks & Spencer’s yr. Their turnaround technique is increasing their attain to youthful prospects whereas retaining their conventional consumers joyful on the similar time, which is not any imply feat. Given the work they’ve put into constructing the model, their extremely rated Christmas advert spotlighting their style vary and a number one consideration rating, Marks & Spencer is in a powerful place to capitalise on this yr’s festive spending.”
Amongst Technology Z shoppers, Nike takes the highest spot as we head into the gifting season, to allow them to anticipate to characteristic on many younger folks’s Christmas wish-list. Nonetheless, even right here there may be proof of the success Marks & Spencer have had lately. They take quantity 5 on this desk, displaying that their branding push to increase their enchantment with out alienating their conventional buyer base is paying good-looking dividends.
YouGov’s analysis discovered that Marks & Spencer topped the tables amongst each women and men. Because of this if somebody will get you clothes this Christmas, there’s a very first rate likelihood you’ll know the place they introduced it.
