Zara has renovated its retailer in Central Phuket, making it the model’s first tech-forward idea retailer in Thailand.
The shop, which first opened in 2011, includes a white minimalist inside design and has greater than doubled in dimension, from 840sqm to greater than 1700sqm. It options expertise instruments that permit clients to combine on-line and bodily retailer platforms.
That is a part of the model’s international rollout of its new idea, which goals to offer clients with a extra spacious, progressive, and sustainable procuring expertise.
The Inditex-owned firm unveiled its first tech-forward idea retailer in Madrid, Spain, which it characterised because the “most superior” retailer in 2022. The shop idea focuses totally on expertise instruments that permit shoppers to browse the shop of their selection on-line, test obtainable inventory, store on-line, and decide up their merchandise in simply two hours.
It additionally promotes sustainability in retailer, the place it makes use of eco-friendly merchandise and “a few of the most superior environmental eco-efficient methods”
Zara has additionally launched this mannequin with shops within the US, India, and Portugal.
