Since launching as a separate entity in January 2018, Octopus for Enterprise has grown dramatically. We spoke to Zoisa North-Bond, Director of Octopus Power for Enterprise, for a catch-up and potted historical past of this dynamic division that’s significantly punching above its weight…
Zoisa North-Bond joined Octopus Power with a formidable pedigree
After a strong stint in advertising and marketing and PR, she moved into communications and public affairs for Eneco UK, a subsidiary of Dutch main renewable power utility provider Eneco, with a big asset portfolio of wind and photo voltaic farms. From this senior position, after three years she was made managing director.
“Whereas I liked my job,” says Zoisa, “working completely with company purchasers was extra like being an asset supervisor with a portfolio to steadiness. Our consumer vary was giant I&Cs (industrial and industrial) comparable to Unilever and Mars.
“Whereas I liked the problem of my job, I felt by some means disconnected from what I used to be making an attempt to realize.”
What does she imply by that, I ask.
“Effectively, ostensibly we had been promoting renewable power straight from wind and photo voltaic farms that we owned, which made me really feel good. However the actuality was that, whereas Unilever and Mars paid honest costs for his or her power, there have been many giant firms with exceptionally good consumers so generally we might signal them up on long-term contracts whereby our margins had been truly unfavourable. This meant that these wealthy firms had been successfully being subsidised by home customers, usually in low-income households. And that didn’t sit nicely with me.”
So what occurred?
“Effectively, in direction of the tip of 2017 I got here throughout Octopus Power, which I hadn’t heard of, and their messaging about ‘giving energy again to the individuals’ actually energised and enthused me. I believed I may have a dialog with Greg [Jackson, Octopus Energy founder and CEO] so I got here in to see him. We went for lunch and it turned clear that I would want to hitch Octopus Power; Greg persuaded me to hitch Octopus to go up the enterprise division, and to develop it, and I began in January 2018.”
A part of the attraction, Zoisa tells me, was that her earlier consumer portfolio sort meant that there are solely 200,000 firms she may method, whereas specializing in smaller enterprise for Octopus introduced probably 4-5 million into the combination.
by working with these smaller firms, and partnering with the precise ones, we knew that they’d get our message out and, in so doing, reinforce our values and our mission to transform the nation to 100% inexperienced energy
“I didn’t imagine we may merely purchase the enterprise by means of massive advert spend,” Zoisa tells me, “so by working with these smaller firms, and partnering with the precise ones, we knew that they’d get our message out and, in so doing, reinforce our values and our mission to transform the nation to 100% inexperienced energy.”
So what sorts of companies are we speaking about? Zoisa explains that it may be something from a micro-business or start-up all the way in which as much as an organization with 250 workers or so, utilizing sufficient gigawatt hours (gWh) to energy Arsenal’s Emirates stadium twice over.
With evident enthusiasm, she tells me that she inherited about 300 enterprise accounts; “within the first 12 months we grew that to three,000.” Zoisa was additionally exceptionally fortunate to have inherited a small however extraordinarily agile staff when arriving at Octopus.
One account she is delighted to have secured is that of Yeo Valley in Somerset, the family-owned dairy and farming megastars, and whose insistence upon natural farming strategies chimes nicely with Octopus Power’s relentless pursuit of all issues sustainable. It’s a mannequin that works; these strategies have seen Yeo Valley develop to be the UK’s largest dairy supplier.
after hitting on focusing on the precise sorts of small companies, we determined ‘native’ ought to be the thrust of our efforts
Explains Zoisa: “With a small staff and a restricted advertising and marketing price range, after hitting on focusing on the precise sorts of small companies, we determined ‘native’ ought to be the thrust of our efforts.”
To that finish, she spoke to Octopus’s asset division and put collectively a groundbreaking deal that exhibits what Octopus can ship for purchasers. This deal meant that Octopus may provide electrical energy* from a photo voltaic farm a couple of miles down the highway to Leicester, the place Octopus Power has a dynamic and engaged city-centre workplace with 200 workers.
“We determined to name it Leicester Enterprise Energy, and believed that this new tariff would assist the native financial system in addition to serving to these companies minimise their environmental impression. And we arrange a scheme whereby firms would forgo their referral charge and select as an alternative to place it into charities that struggle gasoline poverty and homelessness. It’s good for the businesses’ CSR technique, and good for society, in order that went rather well, with nice take-up.*”
Zoisa and her staff determined to stage a presentation at native Spinney Hill Major Faculty to show the subsequent technology in regards to the significance for the planet of weaning ourselves off fossil fuels and on to sustainable and renewable sources of power.
However nobody may have predicted what occurred subsequent.
“One of many issues in Leicester that pulls enormous buzz and protection is the Richard III Centre,” says Zoisa. “On a whim, we obtained in contact with the CEO and went to fulfill him. We mentioned, ‘One of many cultural icons of which the town of Leicester is so rightly proud is that this and we might like to work with you’. He couldn’t have been extra open to us, and the Centre partnered with us. So the launch turned a joint launch in July 2018.”
Anticipating a bunch of college children and maybe a reporter from the native paper, Zoisa requested Octopus Power CEO Greg to come back alongside to say a couple of phrases. After they arrived they couldn’t imagine their eyes. There have been movie crews, cameramen and ladies, journalists – the tie-in with the Richard III Centre proved to be magical!
We had been proactively approached by a few of Leicester’s most well-known companies about probably ‘greenifying’ their power provision, so our unwavering message that inexperienced is the way in which ahead was chiming with companies
“We signed up a whole bunch of companies over the subsequent few weeks, and had been even proactively approached by a few of Leicester’s most well-known companies about probably ‘greenifying’ their power provision, so our unwavering message that inexperienced is the way in which ahead was chiming with companies – and we hadn’t anticipated that,” says Zoisa.
The goal within the subsequent few months is to enroll a extra modest 500 companies, although as Zoisa says with amusing, “It has been enormously rewarding to debate Greg’s imaginative and prescient over lunch after which 18 months later to have vastly exceeded expectations and recognized clear areas for rising Octopus Power for Enterprise.”
