Producer Na Younger-seok / Courtesy of CJ ENM
By KTimes
Now in his twenty fourth 12 months within the business, veteran leisure TV showrunner Na Younger-seok has formally joined the ranks of high creators. Following his win as finest entertainer on the Baeksang Arts Awards, the profitable launch of his “birthday cafe” occasion and sold-out fan conferences, Na is constructing a devoted fanbase.
How can Na be finest described at present? He’s not solely probably the most profitable leisure TV producers but additionally a preferred YouTuber and creator with a loyal fan base.
Historically, producers keep behind the digicam, with their voices often making it into the ultimate reduce. Even in considered one of his most well-known exhibits, “2 Days & 1 Night time,” Na by no means edited out his personal voice, understanding that the chemistry between forged members and the producer added a sure taste to the present.
This strategy carried over to different common collection like “Youth Over Flowers,” “New Journey to the West,” “Jinny’s Kitchen” and “Earth Arcade.”
Na’s distinctive fashion — the place he flusters his stars whereas additionally falling into their traps — has develop into a signature function of his exhibits.
His capability to proceed these collection in a number of seasons, leveraging the recognition of his stars, is one other defining function. Although generally criticized for self-repetition, Na’s success price stays plain.
Lately, Na has stepped in entrance of the digicam, creating an sudden affect. Identified for placing others within the highlight, Na is now producing buzz together with his personal look earlier than the digicam.
His YouTube channel has seen a surge in viewership from youthful audiences. Na seems to know his personal promoting factors effectively. On the sixtieth Baeksang Arts Awards, he beat out stars like Yoo Jae-suk to win finest male entertainer, supported by his 6 million followers.
In his acceptance speech, Na stated, “I feel I obtained this award as a result of I am the particular person standing between the digicam and the actors, between the media and the viewers,” highlighting the important thing to his enchantment.
The poster for producer Na Younger-seok’s fan assembly / Courtesy of Egg Is Coming
Down-to-earth persona
In April, Na additionally took an uncommon step by internet hosting a “birthday cafe” occasion, usually reserved for common idols and actors.
His upcoming fan assembly is one other notable achievement.
Scheduled for Oct. 5, the “Egg Excessive Faculty Class 4-9 — Na Younger-seok’s First Fan Assembly” offered out its preliminary 1,200 seats inside a minute, prompting the addition of a second session on Oct. 6.
No different selection present producer has achieved such a feat, underscoring Na’s rising affect.
In keeping with the ticketing website Interpark Ticket, 21.8 % of ticket patrons had been males, and 78.2 % had been girls.
The age demographics are additionally intriguing, with the biggest group being people of their 20s (50 %), adopted by these of their 30s (25.3 %), 40s (9.2 %), teenagers (8.1 %) and 50s (4.4 %).
So why do Gen Zers adore Na? Past his observe report of profitable exhibits, Na’s authenticity appears to be the important thing. In his exhibits, he usually bickers with forged members however normally finally ends up laughing and conceding, creating a way of relatability and heat.
In “Earth Arcade,” when younger stars like rapper Lee Younger-ji and singer An Yu-jin deal with him extra like a peer than a producer, his relaxed and approachable demeanor stands out as a refreshing instance of efficient communication.
By way of tv and YouTube, Na has showcased his down-to-earth persona, creating a brand new vibe that resonates with youthful audiences.
As Na continues to get pleasure from overwhelming help from followers of their 20s, the query stays: how far will this veteran producer evolve in his new position as a creator?
This text from the Hankook Ilbo, sister publication of The Korea Instances, is translated by a generative AI system and edited by The Korea Instances.
