Launch into tsukimi moon-viewing season with an unique “Astro Rabbit” assortment.
Each September, Starbucks celebrates its anniversary in Japan with a limited-edition vary of products, even if the chain truly opened its first retailer in Japan in August 1996. Admittedly, August is a busy time for the chain so September is an effective time to have a good time the anniversary, however both approach we’re not complaining, as a result of the vary is especially lovely this 12 months, overlaying a number of totally different ranges centring on nature and the night time sky.
What makes the brand new assortment notably particular is the looks of the chain’s long-haired siren, who’s now stepping out from the confines of the inexperienced brand and into the designs themselves.
▼ Right here, for instance, the siren will be seen surrounded by animals in a waterside setting.
With early autumn being the time of 12 months for “tsukimi” (“moon-viewing“) in Japan, the great thing about the night time sky is in everybody’s ideas, and Starbucks is tapping into the custom with a sequence of moon-themed items. Rabbits are generally related to tsukimi, as a consequence of the truth that the place individuals within the West see a person within the moon, individuals in Japan see a rabbit pounding rice, and so the chain is giving us a sequence of products named “Astro Rabbit“.
Earlier than we take a more in-depth take a look at all the products above, there’s a 3rd set of products within the new launch, and this one consists of two new merchandise that includes a seasonal design for the chain’s “Been There” sequence, with this design being unique to Japan.
▼ Been There Sequence Stainless Metal Bottle Japan Autumn (5,450 yen [US$37.91])
▼ Been There Sequence Mug Japan Autumn (2,600 yen)
The 2 merchandise above, which function Japanese icons and autumnal imagery, will make a lovely memento for anybody travelling to Japan at the moment of 12 months. It’ll be onerous to restrict your self to the Been There sequence, although, as a result of the complete vary of things on this month’s launch are equally beautiful.
▼ Anniversary 2024 Stainless Metal To Go Tumbler (4,650 yen)
▼ Anniversary Stainless Bottle (4,750 yen)
▼ Anniversary 2024 Chilly Cup Tumbler Navy (2,800 yen)
▼ Anniversary 2024 Chilly Cup Tumbler Siren Tail (3,050 yen)
▼ Anniversary 2024 Recycled Ceramic Mug (2,600 yen)
▼ Anniversary 2024 Stainless Metal To Go Tumbler (4,650 yen)
▼ Anniversary 2024 Beverage Card — Inexperienced
▼ Anniversary 2024 Beverage Card — Navy
▼ Stainless Tumbler Astro Rabbit (4,100 yen)
▼ Chilly Cup Tumbler Gradation (3,150 yen)
▼ Glass Tumbler Bearista Astro Rabbit (4,900 yen)
▼ Bearista Astro Rabbit Mini (2,950 yen)
What a technique to have a good time an anniversary! With merchandise this cute, we’ll have a tough time selecting between all of them, however we’ll wish to get in fast to keep away from lacking out, as a result of, as all the time, this limited-edition vary gained’t be round for lengthy, with gross sales already kicking off on 4 September, and restricted shares out there.
In the event you choose to have a good time the season with a limited-edition beverage, then the chain has you lined with the brand new autumn Frappuccino, plus just a few different drinks which might be barely tougher to search out.
Supply, photographs: Press launch
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